So you finally got the courage to trash those old business cards! By this time, you are probably in search of a new image for your business. This article will provide you with valuable information in getting an attractive business card design. How many times have you come across "click here to begin your design" links or words to that effect. With technology advancing at a fast pace, more & more online printing businesses are turning themselves to these design it yourself softwares. Question is, can these softwares allow you to create the perfect business card?
Your business card should represent the perfect image of your company, in fact, it is the one item that will be remembered on that first encounter! Having a design that does not reflect what you do, could have a negative impact on your business sales. With that in mind, we strongly believe that doing your own business card design is not the right way to go.
Online design softwares have limited flexibility. They don't offer enough templates for your layout, the fonts are very basic and lack originality and the set of background images that you could select from don't enhance the look of your design. If you closely examine the results once everything is assembled, most cards look like an all dressed pizza! The design process has specific rules and they must be followed.
A professional designer has the capability to brainstorm new ideas for your design concept. The process begins with the creation of a logo design. It is a very important branding component used for marketing and promotional campaigns. A lot of effort is put in this phase so getting it done right from the beginning is a must. The next step involves researching and selecting the proper image and color combination for the card. Together, these items will form the base of your business card design. Textual information such as personal coordinates, slogans and branding information is tested with different fonts until a match fits with the other elements. Dealing with a professional designer will guarantee the delivery of a custom and unique business card design.
Marketing is a key factor to the success of a business. Your business card is the tool that will help you make a strong first impression. When we hand it out, we want to be remembered. It's also a sales pitch, deals have been sealed simply because the client trusted your image. A high quality design and printed business card speaks for itself, it shows your passion and your strength. The look and feel will give you confidence you never thought you had.
Copyright 2006 Danny Presutti
Business Card Letterhead Design
It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.
You also recall how many business opportunities you had lost in these meetings, seminars and exhibitions just because you did not have a business card. It is high time that you got a decent one made for your company. If you search the net, you will come across many ads that are selling cheap that you can use for your business card design. It is not recommended that you use them for your official business card. If these designs are available on the net, you are not the only smart browser and in all probabilities others must have downloaded and used the same for designing their organization's business cards. Check the net again and go in for some blank business cards online and select one whose base color and quality of card appeals to you.
Better yet, appoint some professional to make the selection for you. They are your best option when it comes to designing a professional business card for they have been in this business for many years and know how to design and print a perfect business card that adorns your wallet. You may go in for plain white colored cards, or ivory cards as they are called, for making your business card. If you so wish, you might also go in for color business cards that are the rage nowadays. During your sojourn you might have also come across business card maker programs. These programs are helpful when you need to print a limited number of business cards immediately
They are perfect when you have exhausted your current stock of business cards and need some immediately. However you need to ensure that you have your business card design in your computer before you can use the special software to make a few copies of your business card. Come to think of it, what is the need of such a program when you have the business card design on your computer? In all probabilities the agency that designed your card might have provided you with a `one up' card design. This means that if you print it using a personal printer, just one card will appear on the printed A4 sheet. Not a wise judgment and too much loss of paper.
The special program will take the business card design that you have on your computer as the source and will make multiple copies of the same and arrange them on a single sheet of paper with cutting guidelines. This ensures that the paper is not wasted and that all the business cards are laid out properly. Just use a slitting knife to cut and separate the individual business cards and you are in business. Before jumping in, make sure that you have got the business card design of your official business card designed by professionals. They ensure that your card will stand out among others and when the purchaser has to select from a number of business cards lying on his table, his eyes are attracted by yours and that he picks yours only.
This results in you procuring the order you were hunting for a long period of time. Take some time and try to make a collection of the business cards of leading organizations and put them out on the table. Look at them and examine them carefully. Can you see what makes them tick? Most of them will be having simple designs and a good color combination. Not just the color combination of the text and logo, but also the color that is used in the background of the card. You will also notice that the leading companies also maintain a certain standard in their business card design. They never clutter up the card with too much text or information.
There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space' as possible on it. People should be able to access the necessary information immediately.
When going in for your business card design, do not go in for a design that requires multi-fold cards. If you use such a card, you can be rest assured that the CEO will dump it in the trashcan without even bothering to glance at it. Get your organizations business card design designed by a professional. This might cost you some additional money, but it will ensure that your business card conveys your true image. After all this is what a business card is supposed to do. They are not required to promote your products. They are meant to project your image and they can do it only if designed by professionals.
Both Danny Presutti & Simon Nelson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Danny Presutti has sinced written about articles on various topics from Business Cards. Danny Presutti has been in the printing business for over 15 years, as an artistic director he has established a solid reputation in creating the most unique print products on the market today. Danny can be reached via email at info@mpressiveprint.com or. Danny Presutti's top article generates over 1300 views. to your Favourites.
Simon Nelson has sinced written about articles on various topics from Education, Web Development and Corporate Identity and Branding. Simon is a graphic designer and creative writer on various business related topics which help others to start up and boost up their business. Get more valuable information about. Simon Nelson's top article generates over 8100 views. to your Favourites.
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