The idea with business cards is to hand out 5 per day – in other words, force yourself to talk to people. In the grocery line say: “You must live in this area, I do too. If you ever know of anyone who is interested in a pond/driveway/home remodeling can you give them my card?"
In Frank Bettger’s book, “How I Raised Myself from Failure to Success in Selling", he related how he would put 5 stones in his left pocket in the morning and each time he introduced himself and his business to someone new he would move one stone from his left pocket to his right pocket. At the end of the day he had to have all the stones in his right pocket. Then he would start all over again the next day.
Again you are building your database of warm leads. Many times when you introduce yourself to new people they will know someone who would be a prospect, if they are not a prospect themselves. If not, be sure to collect their card and ask them if it’s OK for you to drop them a line from time to time.
Drill: If you don’t have business cards get some made immediately.
Flyers
You can often get door hangers directly from the manufacturer who makes the products that you sell or install. If so, they are making it very easy for contractors to promote. All you have to do is order them, and put your name, address and phone on with stickers, or attach your business card.
There are several ways to utilize the door hangers. First, I would have your crews hand them out in the neighborhood where they are installing a job. Make sure your job sign is up so the neighbor sees that when they drive by too. Just attach your business card to the door hanger and have the crew pass them out at the end of the day.
Door hangers can also be left next to your demo pond displays or job signs for people to take home with them. They are an inexpensive brochure which you can use at home shows as well.
Hire someone to pass door hangers out in neighborhoods that you want to get work in. If you have an area where you have installed several jobs, another way to make the door hangers work for you is to ask your customers to put up your lawn signs in their yard for a few weeks. Many will do it just because they like you but you can also offer them something in exchange like a small gift. This is an opportune time to pass out the door hangers, and let the neighbors see that you have installed ponds all over their neighborhood. If Mrs. Jones has a pond, they should have one too.
Business Cards And Flyers
Club card flyer is an advertising material that takes on the strengths of both postcards and flyers. It is designed like a postcard, colorful and inviting, with a board paper to making it ideal to keep and to carry around.
As the name indicates, club card flyers are ideal advertising materials for clubs or groups that often organize events and social activities. These cards can double as invitations, and reminders pinned to the cork board or bookmarked into the planner.
The size and design of your flyer should have the feel of the event. Club Card Flyers can be printed in a variety of sizes, textures, and colors that should send the right impression across your audiences.
Creating Club Card Flyers for Formal Events
• Flyers for formal events product launching, induction ceremonies, or opening dinners should have an air of credibility. It should look official, sophisticated, and formal.
• Most formal events like weddings, golden anniversaries, and baptismal parties use 5x7 inch club card flyers as invitations. This is often done because they often come with enough space to hold texts or messages.
• These texts may well be short poems or any type of prose, a list of principal sponsors, personal messages and gift registries.
• Invitation flyers for parties, on the other hand, act as teasers – short enough to be intriguing, but long enough to include event details. A 3x5 sheet or a 4x6 size should be enough. A smaller size also fits perfectly in most planners, ladies' hand bags, and gentlemen's coat pockets.
• Print it on a matte board paper. Matte paper is more subdued, making it appropriate for mature and more cultivated taste. If matte paper feels too traditional or lacks luster for your event, you may opt for a semi-gloss finish.
Create Club Card Flyers for Informal Events
• The selling point of your club card flyer is Fun! Fun! Fun! It should be designed with the idea of youth and liveliness at heart. Think of college sponsored parties, luaus, and fund raiser carnivals. Formalities and sophistication is in danger of coming across as boring.
• Use creative sizes. Print on small sizes in 3.5x5 or 4x6 with a slogan in front and details in small print at the back. Print in larger sizes too. These cards can be perfect souvenirs for scrapbooks, memory boxes, or time capsules
• Use high gloss paper. It gives the unrestrained glamour that sums up the feel of the whole shebang. And it makes the card sturdy to last longer than the trip down memory lane.
• When the budget for these cards is big enough, you may go for die-cutting. Send a pineapple shaped card for that luau party or a martini glass for that office cocktail party. Get creative!
Create the right impression with your invites. Feel more than proud to hand out club cards that are inspiring, motivating and even exciting. Discover your options and more with club cards flyers printing and make every social gathering more memorable and more successful.
Both Terry Morrill & Jennifer Abejuela are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Terry Morrill has sinced written about articles on various topics from Marketing, Family and Landscaping. Terry Morrill is CEO of Pacific Outdoor Living Pro Division (), a distributor of Aquascape pond equipment and products,. Terry Morrill's top article generates over 14800 views. to your Favourites.
