Business opportunity seeker leads, when you ever buy them, should be purchased at rock bottom prices. It's a good idea to find out how many times that month the list has been sold to others and what the lead company's policy is for selling that list in the future. If they can't tell you, Red Flag.

Typically business opportunity seekers are a dime a dozen and not qualified in any respect no matter how much you pay for them. As far as fresh leads only 24 hours old, don't buy into that. A person who truly wants a home business is not someone who just thought about it for 24 hours and lost their ambition just because they didn't hear from you.

What to watch out for when buying leads:

1. Business opportunity seeker leads that are exclusive. How does the company know that the person did not opt-in somewhere else? That's like guaranteeing that the lead will answer the phone when you call or answer your email. It won't happen.

2. Business opportunity seeker leads that are just 24-hours old. Of course they can show you the opt-in time stamp so they are “fresh.” Big deal. Freshness does not mean this is a qualified lead who has a true interest in your product, service or business.

3. Business opportunity seeker leads that are interviewed by telephone complete with info on how much money they're willing to spend to get started, and all their vital information. These telephone interviewed leads are really pricey, $15 to $20 a lead. Usually they are not worth the paper they are written on. You are done when they don't remember the interview, never wanted a business but told the phone interviewer what they wanted to hear to get them off the phone, etc. Don't do this to yourself.

The best business opportunity seeker leads you will ever buy are right out of your phone book. Run it through the DNC and just start calling people. I hope you know this is said in jest, and not something you should be doing There are much better ways, but we're trying to make the point that business opportunity seeker leads are pretty trashy unless you are top drawer at convincing and persuading, which we do NOT recommend.

So What's The Solution?

Keep the price dirt cheap. When you are first starting out, do not pay more than 10 cents a lead for business opportunity seeker leads. Mentally prepare yourself for the fact that all, and I mean all, leads stink whether they cost 10 cents or $20 a lead. We say, the cheaper the better.

Cold, targeted leads is our suggestion. Who is the ideal prospect to be your customer? This may take sometime to figure out especially if you are in a telecom business, so give this some thought. Once you decide that, look for a list broker. Do NOT pay more than 10 cents a lead for these type leads.

Joint Ventures (JV) are hard to find, but they are a wonderful way to have greater access to inexpensive business opportunity leads, but mostly cold, targeted leads. Once you have established a good cross-marketing fit with a JV partner, you'll see that your ideal customer may be in your partner's database, and vice versa. If you can't close them, maybe your partner can. Somebody ought to benefit and why not someone you know, like, and have an agreement with. If you do not have customers to exchange, give your JV partner a cut of the revenue for each referral you close.

Internet Leads –

The Internet is the best thing to happen to home-based business owners. You put yourself right in front of a prospect that has a true need, want, and desire for what you have because they found you! The Internet has the power to bring people to you and your bank account (including cash deposits) 24 hours a day, 7 days/week.

When you master positioning, having prospects come to you, you may not even have to speak with them to sign them up as customers or enroll them as associates.

If you'd like to learn more about how to create your own leads and get away from business opportunity seeker leads, learn more about the Art and Science of Marketing, send a blank email to insidersbizrpt@aweber.com. For other articles, visit our blog at www.promarketyourbiz.blogspot.com.

Taking the higher road to success,

Nancy Dewitz & Bob Listerman