In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon City.
Despite his success with the ice cream parlors, Tony didn’t stop there. He looked around the world and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business practices back in the Phlippines, Tony’s hard work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its marketing and advertsing to target the unique and traditional Filipino family.
Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, “These awards are about celebrating global entrepreneurship and the desire to continually innovate and expand. Tony’s story is a truly inspirational one, on both these counts. We are delighted he has been selected to receive this year’s award."
Business Franchise In The Philippines
You're ready to quit your day job, and venture into the uncharted territory or working for yourself. But you are still at the point of having to choose to branch out on your own, with unique business of you own making, or to invest your hard-earned dollars in an established business franchise, which may offer a security missing from your as-yet-unknown business.
Or maybe you don't have a clue about what business you would start on your own, but know that you don't want to work one more minute for somebody else. If that be the case, buying into a business franchise can be the fastest way to get your own operation up and running. It will also save you a lot of the marketing you'd need to do to get your own business and products recognized.
Buying a franchise gives you the right to promote an already successful, widely recognized product or service, and you will have access to the company higher-ups when you need pointers.
It's Not A Walk In The Park
While franchises of established companies have extremely low instances of failure when compared to new independent businesses, they still demand plenty of hard work. Even among franchises there are the big dogs and the Chihuahuas, and there are those who find after getting a taste of the running their own business franchise that it is just not they had imagined.
Although business franchises come with some built-in safeguards against failure, such as a proven product or service, advertising courtesy of the franchise chain, and brand recognition, the manner in which you manage your business franchise will be the biggest deciding factor in its success.
Think Before You Buy
Even if you win ?New Franchisee of the Year Award? after your first anniversary, you will still be at risk if the other franchisees in your area do not live up to your business franchise company's standards. The negative effect of a single defective product or case of poor customer service from one of your fellow franchisees will not necessarily be confined to their business. Bad news travels fast, and especially if there are several other franchisees in your area, you may all be tarred with the same brush. For more info see http://www.startfranchisehelp.com/Franchise_Broker on Franchise Broker.
Some other caveats about purchasing a business franchise are that you will need to account for the royalties you be paying to the franchisor before figuring you products, and you will have to run the business according to the wishes of the franchisor, even thought their policies may not be the best for your customer base.
Also, you will not be able to sell your franchise except to someone acceptable to the franchisor.
Both Jeff De Lara & David Faulkner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jeff De Lara has sinced written about articles on various topics from computers and the internet, Skin Care and Computers and The Internet. To know more information about the subject of franchising in the philippines, visit . Jeff De Lara's top article generates over 90500 views. to your Favourites.
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A Good Multi Vitamin You may also need to increase your fluid intake while taking nonprescription guaifenesin.