While many promotional campaigns focus on attracting new customers and fostering new business relationships, it’s a clear-cut business truth that close to 75%, if not more, of your business will come from repeat customers. Promoting customer loyalty is one of the most important things that your marketing and promotion department should be doing. There are many ways to increase customer retention, and business gifts can play a large role in making sure that the customers you gain through your marketing efforts continue to be your customers.



Business Gifts to Say Thank You for Your Order

Thank you gifts and acknowledgements are two of the most common uses for business gifts in the corporate world. They range from the £.23 pad of sticky notes imprinted with your name and tucked into every single order that you send out of your warehouse to the top range of executive business gifts reserved for your best corporate sponsors and customers. Thanking people for their business is a long-standing tradition. Using business gifts to emphasize the appreciation is another business tradition that helps you turn customers into loyal repeat customers.

Business Gifts Seed Loyalty Programmes

Loyalty programmes are another way to keep your customers coming back for more. They can range from very simple to so complex you need to hire a firm just to run them right. No matter the level of complexity, you can use various ranges of business gifts to help create a loyalty programme that will keep your customers using your products and services in order to earn the rewards you offer. Whether you offer a free insulated travel mug when a customer has bought 20 cups of coffee, or put out an entire catalog of business gifts that your customers can earn by saving points, a company that specializes in promotional products can help you design the perfect loyalty programme for your company.

Business Gifts Deepen Business Relationships

People just naturally want to do business with people that they like. People like people that take a personal interest in them. There’s no substitute for excellent service and quality products, but remembering the special occasions and events in your customers’ lives can help foster that sense that your company cares about them. One of the simplest customer retention programmes to run is a birthday club – just make note of the birthdays of your customers and assign one person on staff to be responsible for sending out a low-cost “Happy Birthday" gift. Even something as inexpensive as a printed refrigerator magnet picture frame carries a lot of weight when it’s sent personally rather than as part of a mass mailing. You’re telling your customers that they’re important enough to be remembered. You can take this to the business level with gifts on corporate anniversaries, or on the anniversary of a contract signing.

Business Gifts Can Say “We want you back!"

Another use for business gifts in the corporate world is to reconnect with customers and clients who have drifted to other providers. Once a month, run a database search for all customers who haven’t placed an order in 60 or 90 days, and send them out a little “We miss you" gift. Including a little gift with a money-saving offer will increase your responses by as much as 70%.