Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type of company whoose product meets their quality needs while helping their business. I wanted to portray Solutions Ink as always on the fore front of the printing and promotional product industry's.
To achieve this I needed to tell potential customers of new and innovative products for the printing industry. Variable data, large format digital printing, digital printing with pantone colors, label and form combinations, magnet and form combinations and e-commerce ordering systems. How best to show customers then actually devise a campaign where the product you are trying to educate your customers about is sent out to them to give them ideas how to use this product to help their businesses. One campaign I organised was to compile a list of fashion retailers whoose logo's were specific pantone colors that are not reproduced well in 4 color process printing. Today with 6,8 and 10 color presses you can print in 4 color process and 2 pantone colors quite easily. This keeps the integrity of the company's logo intact in their big marketing or flyer campaigns. This is OK for large run printing jobs. The problem is that even for large chains, you tend to have regional sales in a small amount of stores. In store displays usually are done in small numbers and are printed digitally. Today there are certain digital presses that can insert pantone colors on top of the 4 color process printing. After devising a mock up campaign and targetting by variable data the buyers of these retail fashion chains, I was able to secure 2 large accounts for present and future business.
This technique can be applied to any industry. The key is to really now your product and the strengths of your company. The next step is to educate your customers on your company's merits. Then you must reinforce your image constantly to stay in your existing customers mind, as well as peak the curiousity of potential new customers.
Once you have achieved this, giving out promotional products is a useful way of staying on their minds. The trick is to find a great promotional product, that fits you budget, is useful to the end user and doesn't shout your name too boldly. Humour is a great way to have your customers keep your stuff. The items seen most times for an office person are calendars and coffee mugs. To be different in the Montreal Promotional Product market, Solutions Ink sent out to all existing customers a 14 ounze special mug which was imprinted with thermochromic ink. The ink is heat sensitive and evaporates on heat and returns on cold. With this you can print something underneath the thermochromic ink which is revealed when cold. On the outside we simply put the word STRESS in red over a black background. Most people who work know about stress. The humour side was that when you poured your hot coffee the message turned into stress free at Solutions Ink. A simple inexpensive idea that our customers really enjoyed and every time I stop at one of their offices I readily spot our mugs. On top of this I received 4 orders from these customers for these mugs with a different message for their customers.
Another great way for your company to be branded positively is to become associated with a worth while charity. Today we must give back to those less fortunate. Sponsering an event gives your company great exposure but the real treat is in knowing that you've helped others. Money is not the end all, all the time. A funny thing, helping others usually rewards yourself if not immediately some time in the future.
The trick is to plan out your actions. Research the market, research your company's attributes and brand your company's image positively and constantly. Following these steps should help your company stand out from the competition and make yourself more successful Best of luck.
Steven Schneidman
Business Make Money Opportunity
The Federal Deposit Insurance Corporation (FDIC) stated that
as of August 2007, the percentage of noncurrent (delinquent) loans was up 36%
from one year ago. They further stated that net charge-offs (the amount of
money lost due to unpaid loans) rose 51% from one year ago (as of August 2007).
In general, the mortgage business is in a whole lot of trouble. The number of
homes in the US 'in foreclosure' has risen 58% in the first six months of 2007
and that percentage is continuing to rise at an alarming rate.
Federal regulations exist regarding the ratio of bad loans a bank
can have to the amount of liquid reserves the bank has on hand. That
means, the more bad loans they have, the more money they have to have on
hand (that they cannot loan). Of course they also usually lose money
when they foreclose on properties. What all this means is that the banks have a
whole lot of bad loans that the banks would very much like to get rid of and
they're willing to pay dearly for it.
This all stacks up to big bucks for anyone who
knows how to cash in on the situation. The key to making money from this
situation is knowing how to get the mortgage banks to sell you their
bad mortgages at a discount - a deep discount. This is known as a Short
Sale. Here are 8 easy steps to making big money with
Short Sales:
1. Find properties that are currently in pre-foreclosure:
You can find these properties very easily. Every County in the US has a records
department. When a bank begins foreclosure proceedings they must record a
document stating their intent. Different States are governed by different laws
so you'll have to learn what documents are recorded in your State. In Florida,
a Lis Pendens is recorded. Find the Lis Pendens recorded for this month and you
find all the properties that have gone into foreclosure this month. Don't
bother contacting the owners, it's too early. Keep watching the records and
find out when the foreclosure auction is to take place. Contact the owner about
a month before the auction. By then, they really know they're in trouble and
they're ready to 'talk'. Get the owner to sign an agreement to purchase
the property (a purchase contract) with you. Be sure to include a clause
stating that the contract is contingent on a.) the buyer being able to
negotiate a Short Sale with the lender(s) and b.) the buyer is satisified
with the results of a property inspection.
2.Get an agreement to discuss the loan with
the lender: Before the bank will begin negotiations with you they
require that you have authorization from the owner (borrower) to discuss the
loan. You need to get the owner to sign an agreement to that effect. Also,
quite often, it's a good idea to get the owner to talk to the lender with you
on the line.
3. Begin Negotiations with the lender: When you
call the lender you want to talk to a decision maker in the Mitigation
Department. Almost invariably you'll get a lot of run around before
you can actually talk to someone with the authority to approve a short sale.
You need to find out what specific criteria is required to submit a proposal to
purchase the loan. Sometimes they will tell you on the phone. Be sure to take
notes and get the instructions exactly correct. Usually they have a written
document that spells out the criteria required. Occasionally they'll want you
to make an offer right on the spot. Try starting at 50% of the loan's current
balance.
4. Send the lender a Short Sale Packet:
Prepare a packet of information for the lender. Include a cover letter stating
the purpose of the packet. Include formal estimates from contractors on
the cost of any repairs that may be needed. Include pictures of the
property if you can come up with pictures that make it look bad. Include a
financial statement of the owner (borrower) and a statement from the borrower
stating what circumstances prevent them from being able to bring the loan
current. Include your offer. You might start negotiations at 50% of the current
balance of the loan. Make sure you send the packet to the person in the
mitigation department who has the authority to make a decision on the loan.
5. Continue negotiations until final: Keep close
communication with the lender. If your offer is rejected ask what is the
lowest offer they would consider. Then make another offer just below
that number. Continue negotiating until you either have a deal or conclude that
they will not accept an offer low enough to be worth your while. Do NOT
purchase properties where the total final price is more than 70% of the actual
market value minus repairs.
6. Secure the money: This is where most
people panic and it's the easiest part of the process. Go to your favorite
Internet search engine and type in 'hard money lender'. If you've got a good
deal you can easily acquire a short term loan for 100% of the
finances needed, repairs included. If you've got really bad credit you might
have to hunt just a bit, but even still, you can pretty easily secure
money if the deal is good. If you don't want to borrow hard
money, you might opt to use a home equity loan, find a 'partner' like a friend
or relative and cut them in for a percentage of the profit or even use a credit
card. Generally, you'll work on this at the same time that you're negotiating
the deal. Get your ducks lined up.
7. Close on the property: Just find a local
title company that your seller is content with. Talk to them about the closing.
For a very small fee, they'll handle everything. At the closing you'll use the
money you borrowed to pay the discounted price you negotiated with the lender
for the mortgage.
8. Sell the property: If you decide to sell the
property, market it at 85% of the current market value. Be sure to get the
repairs completed as quickly as possible. New paint, carpet and landscaping go
a long way toward getting a property sold. Don't try for even close to 100% of
the market value in this market (2007) unless you're prepared to wait a
long time to get it sold (often over a year these days). Optionally you could
just rent the property (you'd probably have to arrange longer term financing).
You might even consider leasing with an 'option to purchase'. That is, a Lease
Option. You can get a much bigger deposit (actually a down payment) and it's
generally a good bit easier than selling the property outright.
That's it! Real estate investors are raking in millions of
dollars doing exactly what is lined out in the steps above. Once in awhile some
tragic thing happens in the economy that actually provides great opportunities.
Did you know that some people made fortunes as a result of the Great
Both Steven Schneidman & Marl Atkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Steven Schneidman has sinced written about articles on various topics from About Branding, Health. . Steven Schneidman's top article generates over 18100 views. to your Favourites.
Marl Atkins has sinced written about articles on various topics from About Branding, Foreclosure Help. Marl K. Atkins is an Internet marketing consultant specializing in the promotion of small to medium sized businesses.. Marl Atkins's top article generates over 18100 views. to your Favourites.
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