The Nokia N96, for example, although can be used by almost any kind of user who have had experiences using mobile phones -- as long as he or she may be able to afford the hefty price -- it's adapted, made, and marketed specifically to business users, corporate class, and the steady mix of such with musical inclinations. This could be noted immediately when one views the design of the Nokia N96. When Nokia makes phones for its regular consumers, teenage age groups, or otherwise general market, the design usually comes in many colors and varied shapes. However, for the Nokia N96, the only color available upon purchase is a dark black, a preference that is usually associated to business users and the corporate world. It also focuses its technology on voice activated features for calling and jotting down memos, an essential tool for those who use mobile phones integrated within their working environment in offices, boardroom meetings, and the like.



Again, another feature that we could directly associated with the Nokia N96 being targeted to business users is that it is fully integrated with various office softwares popular in computers today such as Microsoft office and other derivatives.

Traditionally, the C. Rees, when it was first announced by Nokia, a few years back, had the specific purpose of image taking, music playing, and Web surfing. It is still the case today that the phones in the series are designed specifically for a target market. However, because of the fast growth of technology and improvement of the various other hardware and software that are being installed into the mobile phones, we immediately noticed that the Nokia N96 is jam-packed with such other features and not only those specifically dedicated to business use. The camera, for example, has a five mega pixel capability which only previously belonged to the N95: a phone designed for imaging.

The acceleromometer, however, is a fairly new feature that has gained popularity only recently in the business world since their release of the popular competitor of the company and the devices it makes which is the Apple iPhone, which has the same integrated technology of being able to use the phone either in a landscape or a portrait mode.

Another integrated feature that we may be able to associate to the target market which the Nokia N96 is aiming for is its WiFi connectivity feature -- indeed an essential tool for any business person, may it be for small and medium enterprises to large corporations. Connectivity is the new wave of business, and the Nokia N96 would not want to miss the opportunity of being able to deliver its service while at the same time attracting that specific market -- especially for the high price that is needed in order to purchase the device.