Generating leads



1. A Yellow Pages ad that sells (if you're in a classification where there are a large number of large ads featured).

2. A variety of appointment generating letters with unique gimmicks - designed to be followed up with a phone call to gain an appointment. Continually test new approaches to see which one delivers the best result for your efforts.

3. Appointment rain check letter - for people who don't agree to the appointment (refer above letter). This is designed to say thanks for their time and to give them some additional information about the company with the view of gaining an appointment down the track.

4. A series of "sell off the page" campaigns to past prospects and qualified lists. Some businesses are reluctant to try this approach because they feel that a sale needs face-to-face contact. In some situations it does, but in others, it really doesn't. By thinking outside the square you may find that you can, for more detail visit

.web-sales-letter-supreme.com in fact, sell your product or service off the page. Having said that, there will always be some industries where it doesn't work.

5. A series of press ads, cold sales letters and letters to clients, that promotes "timely" events egg. End of financial year, Easter, Christmas etc.

6. Product and services fact sheets that go inside a presentation folder.

7. A series of how-to reports and/or white papers, which pitch you as an expert in your field.

8. A "Questions and Answers" document, which handles any buyer objections up front and gives them all the information they need to make an informed decision.

9. A "case studies and client success stories" document giving specific details of wins experienced by clients.

10. A comprehensive, benefit-oriented proposal template.

11. A powerful enquiry letter and information package with a limited offer and a clear, powerful call-to-action.

12. E-Profile - an electronic brochure that you can email to prospective clients instantly.

13. Cross-selling checklist which lists all options a customer might consider. This helps maximize the average value of each sale.

14. A series of powerful, staged email auto-responder messages that follow up email requests for information and keep encouraging your prospect to buy.

15. Drip-feed prospect nurturing campaign where you follow up unconverted leads with a series of letters designed to subtly sell them on your services in a staged manner.

16. "Sorry we couldn't help you" letter that gets sent out after receiving a rejection. This helps endear your company to the prospect even though you didn't make the sale AND it may even steer them back to you down the track.

17. A variety of how-to articles that you submit to various e-newsletter publishers and article announce groups with the view of having them include your article in their e-zines.

18. A variety of introductory e-books, which act as information packs and also as viral marketing tools (spreading the word about your business).

19. A "welcome to xyz company" package with thank you letter, "how to get the best use out of our widgets" report and some other helpful tools that nurture the relationship and offer post-purchase reassurance. This is a very powerful tool in increasing referrals and minimizing.