Is it true that in the world of independent music that marketing is considered a sell-out? Well, whether that is a stereotype or completely true, it does not matter because it is not a sell-out, at all! If you are an Indie musician who wants to taking an anti-corporate stance or huge labels in general leave a bad taste in your mouth you can still market in the music industry with out being left with the feeling of selling out. There are other music contacts to be made and other ways of getting your music heard with out going corporate.
The fact is, there are ways to build your fan base and amplify people's interest your independent music - without selling out. If you are an independent music maker, here are a few ways you can do some marketing without selling out to the music industry.
First, you need to put aside your anti-marketing frame of mind and think about what is best for your career in the music industry. Finding ways to reveal your ideas and creations through your sound to more people, which in turn is essentially marketing shows that you believe in what you are creating.
Doesn't the music you develop deserve to be heard around the world? Of course you think that way unless you only want to play for yourself. Marketing does not have to be a negative word. There are ways to market and advertise your music without "selling out" as independent music artist.
Think of your fans, they are your best promoters and marketers! Marketing isn't all about dealing with media and big corporations. If you're not comfortable with dealing with those people, forget about them and focus on your fan base. Have you considered provided them with ways to "spread the word." They may already be doing just this for you. Fans probably already market for you and they will be your most passionate music contacts and promoters.
So now, you just must increase your fan base's size and your marketing will increase. See, this is done without the use of those outlets you may despise. What is better than that? What do your fans love about your music? Once you know this, it becomes even easier to find more prospective fans that would also be interested in your music and your message.
Independent music marketing does not have to be corporate nor selling out, now does it? You are sharing what you love with those who love what you do. Use this concept to your advantage. The music industry is all about money and there is money to be made. Take a little piece of the pie without feeling like you are turning your back on your beliefs.
Business Of Music Marketing
Creating a loyal fan base on MySpace will help your music career in many ways. If you generate enough fan enthusiasm, record labels will check out your page to see what all the buzz is about. Another reason fans are important is that they are the ones who pay to see your shows. If you have a loyal following, more invites for gigs will start rolling in - record labels will definitely take notice then.
While you have probably done all of the usual MySpace marketing like register your profile page and uploaded music, if you are not taking advantage of other tools on the site, then you may not be creating that buzz youre looking for. Sure, some fans will find you through their friends, other musicians, or from searching for music that resembles your, but to truly create a fan base that will stick with you, you need to connect with people so they will be able to share not only your music, but part of your musical life.
There are many ways to create a loyal fan base on MySpace including:
Forums and Blogs - These are places where you can speak directly to fans. Participating in forums and writing a blog will enable fans to find your profile page much easier than doing a genre search or other keyword search. Earning the friendship of fans will make them loyal to your music.
Cross-marketing - If you have other musician friends who are using MySpace to get noticed by fans and record labels, partner up with them. You can swap profile page links, information about upcoming events, and mention them in blogs and forums.
This is a great way to increase exposure without having to do too much. If a record label visits one of the profile pages, they may want to check out other bands listed.
Fans will also want to see who their favorite musician listens to, which will generate more traffic for the both of you.
Upload Photos and Video - Fans love to see photos, video, and more from their favorite musicians because it makes them feel closer to them. Candid photos and video footage of rehearsals, behind the scenes at events, and personal photos of you writing songs or playing the guitar are what fans want to see.
Upload Covers of Other Songs - In addition to adding your own songs, why not cover a few classics? This will show your fans that you are diverse and willing to take risks. If possible, record a song that is out of your usual genre. Reach new fans this way and help record labels see just how talented you really are.
As you can see, creating a loyal fan base is not difficult. The suggestions above are very easy to incorporate into your profile page. Getting the word out there will be your toughest challenge since MySpace continues to grow each day. Word of mouth is still one of the best ways to get noticed, but uploading new material, showing fans more of your personality, and making connections with others will help you stand out from the rest and help you find even more fans.
Both Ty Cohen & Clive Calvin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ty Cohen has sinced written about articles on various topics from Keyboard Synthesizer, Mens Health and Marriage. Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & "How to" resources that helped 1000s. Go to. Ty Cohen's top article generates over 33100 views. to your Favourites.
Clive Calvin has sinced written about articles on various topics from Keyboard Synthesizer, Fat Loss and Keyboard Synthesizer. Clive Calvin and Comnexis has just published a brand new book by a famous music executive directly involved in over 653 Platinum Records! Everything needed to succeed is here. Learn EXACTLY the same strategies used by Todays Top Superstar. Clive Calvin's top article generates over 135000 views. to your Favourites.
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