When you're running a business, you want people to notice you- that is if you want to make money. So, how do you get the word out? Well, advertising in the paper and on the radio or TV are some great options. But, what about those people who don't even know they want to come into your business. Here's what happens- A couple is driving by and the wife notices your sign. Oh, can we stop please. So they do and they buy something. Signs and banners let potential customers know you're there and draw them in to your business. There are a variety of signs to choose from and the type of business you own determines the type you need. Here's what you have to choose from:



* Neon - When you think of neon signs, you probably think of Vegas. There's a very good reason why so many signs out there are neon - it may be competition. You have to be noticed and if everyone has neon, you don't want to be hidden with a less dramatic aluminum. People may not see it all for all the lights around them. So, if you are in a busy, congested location, neon will make you stand out.

* Lighted- This is a classic sign. It makes you stand out, but it's more subtle than neon. If you don't have to compete for attention, but still want to be noticed, this is the way to go. It can be placed either above the store front or on a pole near the street. Either way, it puts your business name in lights and lets those driving by know you're there.

* Aluminum- These are durable, light and low maintenance. For a permanent low cost way to display your business name or logo, aluminum is the best. Aluminum signs are also a staple for marking the parking lot with handicap spaces, loading zones and other instructions.

* Wooden- Wood is classic and beautiful. It must be treated and sealed properly for longevity, but it will add a nice professional touch to your business. It makes a subtle statement that is strong and clean.

* Message Boards- These can be indoor or outdoor. The wonderful thing about the digital message board is that you can change the message as often as you want. If you are running a special sale or have a special announcement to make, this allows you to do it without having to buy a new sign.

* Banners- These are great for temporary advertising. If you are waiting for a permanent sign to go up, you still want the customers to know who you are and that you are open. Also, banners are portable and can be taken to festivals or fairs for additional advertising.

Whatever you choose, there is something to be said for signs and banners. Sure, some can be cheesy, but at least people noticed them. You have to let potential customers know where you are so they can come in spend money. Lots of times, people want something they didn't even know they wanted until they spotted you.