Are there special awareness weeks, festivities, and obscure celebration days you can use to promote your business? Perhaps you can even have your own customer day or a customer appreciation day like some businesses have. With custom calendar printing, you can come up with your own holidays complete with special events and discounts your clients will surely love.



When you give away your promotional calendar, be sure to highlight your special day with a red marker or a special sticker. Better yet, attach a flyer or brochure explaining the goal of having such a day.

Nothing drives up sales better than holidays. It gives businesses reason to make that sales call or give that special discount way. And for the part of the customers, it gives them that extra push to go on and buy and indulge themselves. What better way to get the best use of this than to come up with events for your business?

1.There’s just so many “days" you can use to start off your whole marketing campaign with. A chocolate company for instance used National Thank You day to start off a whole marketing campaign complete with billboards and concerts. Or how publicizing National Handwriting Day is used by manufacturers of writing materials has helped drum up publicity.

2.Depending on the business you’re on, you can use already established holidays to create your marketing campaign around them. Set-up a mini-bazaar and invite your customers to your event and give them gift coupons with greeting card or postcards, or host a tournament.

3.Starting an event is a great way to introduce similar minded customers with each other. Getting your customers to talk about their interest can drum up word-of-mouth. It doesn’t have to be a big event, you can simply invite them to a special discussion forum or demo. Of course, the extra discount for that day doesn’t hurt either.

4.If your business is hardly an interesting topic, like selling pesticide for instance, you can come up with an interesting arcade game. “Zap the pest" for instance, and declare the winner during your event. Or you can invite your customers for a question and answer with an entomologist who can help them with their problems.

5.Of course, remember to invite the local newspaper and radio station. Intrigue them without revealing your gimmick and they just might cover your event. You can also send them your PR material, and because it is an “awareness" day for a lost cause, they just might give it some attention. It’s been done successfully by many small businesses and can work for you.

6.If the cost of calendar printing is too expensive for you, find other businesses to advertise with you. Complimentary businesses should be particularly helpful. If you’re in a publisher of history books you can partner up with a non-competitive business like the local deli or the pharmacy store. Just be sure to include their contact information in the calendar as well.

7.Your promotional calendars too are not just another give away material. You can invite in a host of other activities. Have your clients bring in your old calendars for a gift or a new calendar. Create an event that would teach your clients to reuse and even recycle them.

With a little creativity, your usual calendar printing can set the ground for an exciting marketing campaign. Your customers just might love your events so much they’ll mark all their calendars with your events.