Of all of the different types of marketing that is available on the Internet, video marketing is one of the newcomers on the scene. Although it is important that you never ignore some of the good old standbys, such as article marketing and search engine optimization, you should make sure that you are not ignoring the newcomers as well. If you want to have the widest diversity of traffic coming to your website, you need to start posting videos on youtube.com and getting them from there. As a matter of fact, you can use this video website in order to build one of the most targeted and profitable lists that you will ever have.



The first thing that you need to do is to learn how to make a compelling video. It is not necessary for you to understand the ins and outs of video making as if you were making a Hollywood movie. It is important, however, for you to understand the basics of niche marketing so that you stick with the subject and don't go after the big numbers. Yes, you can pull a thousand visitors to your video overnight if you use pretty girls or cute animals but unless they have something to do with the offer on your webpage, the traffic will be worthless.

Uploading your video to youtube is a relatively simple thing but before you do so, you want to make sure that everything is in place. At the beginning and end of each of your videos, you should make sure that you leave the URL of your website. If necessary, by a short version of the website and redirect it to your actual domain. The last thing that you want is to have some big complicated website address that people will need to type in in order to drop by your website. Make it as easy as possible for the people watching the video to type your website into their browser and you will receive the most amount of traffic.

Another mistake that is often made whenever it comes to getting people to your website from youtube is not allowing them to see the URL for long enough. If you're only going to flash your website for a couple of seconds, you might as will not make the video at all. Given a full five seconds at the beginning of the video and then leave it up for half a minute or longer at the end. This will give people the time to type in your URL while it is still playing in the video.

Finally, you want to make sure that you push them into an area of your website with a squeeze page. Don't put them on a page with a lot of content where they will have a hundred different choices of where to go. Put them on a squeeze page where they can either sign up for your newsletter or back out. If you really don't want to lose them from your website, use an exit pop-up but other than that, limit their exits to a minimum.