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Cannot Access Web Site

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Did you know that unlike other forms of published creative works associated with ownership of print and media, a web site is "NOT" part of that standard process. The internet, the World Wide Web itself, doesn't claim any ownership to the trillions of sites nesting in it's universe like cyberspace. The conflict or should I say, confusion over who does own the rights to a web site is simply understanding the myths versus realities of published works on the net.



Myth: If you paid for the creation of a web site, you own the design not the web designer.

Reality: The web designer owns the copyright unless they otherwise agree to sell the copyright to the client. Of course, this only pertains to independent web designers. It is not the case if an employee builds and maintains their employer's web site, the company and or employer owns the rights.

Myth: If you paid for the creation of a web site, then you own all the content including custom graphics & designs, any and all interactive tools, trademarks, etc.

Reality: You only own the content that belonged to you that you provided to the web designer for the site. All other content is owned by the web designer who created the works, and by all third parties that provided additional elements who own the rights, but by agreement, are part of the design of the site.

Myth: You should purchase the domain name for registration in your name and not the web company for registration in their name, so not to hold your domain hostage.

Reality: Any and all reputable web designers provide ' Client Option' for domain name registration. Who owns the domain name is only important if the rights to the site, by agreement, will be sold to the client.

Myth: If you paid for the creation of a web site, you yourself have the sole right to publish it on the internet.

Reality: The web designer is the only one who has the sole right to publish the site to the internet. If you purchased, by agreement, the copyright, then and only then do you have the sole right to publish it on the internet.

Myth: You should have the hosting company in your name with Login/User ID, password information in case the web company decides to take the site down.

Reality: Any and all reputable web designers provide all hosting information, which usually is stated in the contract agreement. If you own the rights to the site, you most certainly have the right to host the site with what ever hosting company you choose. As for a reputable web company suddenly and without provocation taking the site down. It just doesn't happen.

Myth: The web designer must provide you with FTP Access Code, Username, Login ID/Password in case something happens to the web company or you want to switch companies.

Reality: Again, any and all reputable web designers will provide you this information. But if you don't own the rights, you or another web designer you hire, are not allowed to access the site. If you decide you want to go with another company, unless you purchased the rights, the new company you hire will be designing you a whole new site.

Myth: You should keep in your possession a copy of the web site.

Reality: The nature of a web site is to be in a constant flux, taking advantage of the web's fluid and flexible nature. A site's main design along with updated content must change at least every 8 to 12 months in order for the site to be useful on a continuous basis. Therefore how the overall site was first designed will have changed over and over again. A reliable web designer that's maintaining the site will keep a backup of the site as the site is updated. What you most likely will utilize is a copy of the site on a CD for promotional purposes, but you will need a new CD made as the site itself changes.

Also, for anyone to pay a few thousand dollars for the copyright to a web site that continually must change in order to be of use, makes no sense. If complete ownership is important to you for what ever reasons you have, then it would make more sense to pay to take a course in IT and web design and therefore design and maintain your own site.

Companies and individuals who hire a web designer, do so, because they don't have the skills to design and maintain the site themselves. Even though there are plenty of non-skilled individuals building sites of their own using web design tools provided on the web, these self-built sites are strictly amateurish.

Thus the all important reality is . . . a well designed, successful web site is literally a partnership between the reliable, skilled person who created and maintains it and the non-skilled person who wants the advantage of an internet presence, making good use of it.
Cannot Access Web Site
You want to attract visitors who are genuinely interested in your site. These people will spend time on your site and potentially buy. No matter what you are selling, that product is going to have a specific audience you want to reach, and by finding them, you are applying targeted web site traffic strategies.

Some people are of the opinion that if the people visiting your site aren't specifically aimed traffic, then they are more of a liability than an asset. That's because they use your bandwidth when they browse, which you have to pay for.

If there's no payoff for that site hosting fee every month, then you are simply paying to have a site up for people who don't care and are just browsing around. Who wants more web site traffic like that? If you are going to go to the trouble of increasing your traffic, you want it to be increased with people who want what you're selling.

By now, you're probably fed up with hearing the term "keywords" -- but without the right keywords in your content, no one will find your site. Although keywords won't give you guaranteed website traffic, using keywords correctly by inserting them in your titles, headers, and content is the simplest way to get more web site traffic.

Keywords help people find your site because those words are what people enter into their search engines when looking for something they want. If you know the keywords your target audience will be using, you can design your site to reach that particular target.

Getting targeted web site traffic also requires that you have a focused site. There is no source of guaranteed traffic, but the best thing you can do is to ensure that you have a good, focused site.

If someone is looking for a science fiction story, the person is going to look for it on a science fiction web site, not stuck at the bottom of a web site about fishing gear, owned by a person who just happens to have a science fiction story lying around. If you want to sell sports equipment, you open a sporting goods store, right?

If you want to get into selling something else as well, then you open a store for that -- or else put all your energy into the sporting goods store. Stay focused. Keep your web site focused. That is the only way to get and keep more web site traffic of the type you want.
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About Author
Both Linda Runstein & Mike Selvon are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Linda Runstein has sinced written about articles on various topics from . Linda Jean Runstein is a business consultant & web designer who has served a wide-range of businesses over the years. To find out how she can help you and your business online go to .. Linda Runstein's top article generates over 720 views. to your Favourites.

Mike Selvon has sinced written about articles on various topics from Camping, Allergies and Personal Desktop. Without an online business will not survive. Get all the latest on. Mike Selvon's top article generates over 450000 views. to your Favourites.
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