I started running ads in my local paper when I was just getting started and had zero sales coming in. I made a deal with my newspaper for a trial program, and started running ads that cost about $600 for six-inch ads to be run three times per week in my local paper that goes out to about 75,000 people. A six-column inch newspaper is about six inches wide and two inches deep. Of course, prices for ads can vary in each area. But regardless of cost, it can be one of the biggest returns you can get.
Here's why newspaper can be so effective for carpet cleaners.
First, your target client is likely to read the newspaper. Most readers are over the age of 40. In fact, with age comes the greater likelihood they are an avid newspaper reader. For most carpet cleaning companies, your ideal target market is over 40.
Second, newspaper readers typically have a higher education level and interest in learning. This usually coincides with higher income. Again, your target market is usually in the higher income bracket.
Third, most people who read the newspaper do it every single day. This means you will be hitting the same exact target over and over. This is the kind of media that excites me the most.
Fourth, if your ad interests them, they often clip it out and keep it. I've had many clients clip my ad out and place it on their refrigerator. Your prospect may not be in the need of your service on the day your ad is run. But they will keep your ad for when they do need you. One time a client told me she had my ad on her fridge for two years. I've run over 100 different newspaper ads. So when she told me this, I wanted to see the ad so I could take note of the lousy call to action and never use that call again. But hey, at least the ad worked eventually.
Last, advertising in a well-respected paper will give you credibility. In some instances, your ad can have almost as much impact as an endorsement or article that runs in the newspaper.
The key is to write a newsworthy or educational advertisement that gives the reader a big enough benefit that sparks their interest. Properly written newspaper ads can help you price your service higher than any of your competitors.
Carpet Steam Cleaning Service
Professional carpet cleaners provide you with a series of services that include carpet cleaning, air duct cleaning, grout cleaning, upholstery, water damage reparation, and many other flooring services.
Most carpet cleaning services also include the cleaning of soft furnishings, dry vacuuming, and other cleaning and maintenance activities. They may also offer deep cleaners and other products to remove stain, eliminate dust, etc.
If you need to hire a carpet cleaner, you can try traditional methods such as browsing the yellow pages and looking at the classified ads in your local newspaper. However, the easier and faster way to find a cleaner is by researching on the Internet.
In many countries, there are national carpet cleaners' associations that have searchable lists of their members, grouping them by regions, and providing additional information such as areas of specialization and additional services that they can provide.
You can browse the carpet cleaners' database, and find the professional closest to fitting your budget. Cleaning of carpets on a regular basis is an investment that extends the life expectancy of carpets, along with flooring and furnishing in the surrounding area.
So when you hire the services of a professional carpet cleaner you will help to keep a hygienic household environment. However, is there a difference between a professional carpet cleaner and an unqualified cleaner such as the homeowner?
Professional carpet cleaners are aware of hidden effects that detergent residues cause in the carpet fibers, acting also as a magnet for dust and dirt; hence they will only use cleaning products especially designed for carpeting cleaning.
The same is true for upholstery fabric, attracting dust imperceptibly that eventually will head straight to your carpets, hence soft furnishings requires routine cleaning.
These and many other cleaning facts are taught through special courses offered by carpet cleaners' associations, running different training courses throughout the year.
Carpets and furnishing are among the most costly investments in a household, so getting a professional carpet cleaner to perform regular cleaning maintenance is a wise choice.
Keeping your carpets vacuumed and your furnishing clean will make you feel more comfortable at home. And if your environment looks good and is dust-free, your sense of well-being will also be increased.
Both John Braun & Ashley Daniels are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Braun has sinced written about articles on various topics from Skin Care, Consumer and Carpet Cleaning and Upholstery. John Braun is a copywriter with Hitman Advertising for the carpet cleaning industry. To get your FREE Advertising Planning Guide , visit
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