The history of the designer label Cartier dates back in the middle half of ninetieth centaury, the founder being a French man Louis Francois Cartier. His son Alfred and grandsons Louis, Pierre, Jacques took charge of the administration and made this as a renowned brand name of Cartier.



The three generations equally helped out to increase the production and Cartier stores were opened in cities like London and New York shortly. They even managed to spread the business in places like Cannes and Monte Carlo between the world wars. Later, Cartier outlets were opened in Moscow, Gulf countries, Hong Kong, Geneva and Munich. Their models named Baignoire, Tonneau and Tortue are still in vogue.

The unique feature of Cartier watches is its reference numbers, which is a four-digit code stamped on the base of the watch. This prevents the duplicate models being sold in the market. The humble beginning of Cartier has grown into a multinational organization. The elegance and fine quality makes it all time favorites of all including celebrities as well.

The models designed for ladies are festooned with jewels. The Cartier watches are the first entrepreneurs who took the challenge of making pocket watches, which will show the accurate time during flight journeys withstanding pressure and altitude variations. Indeed, the designs and the technology are quite groundbreaking and up to date. The movements used are from Swiss makers like Vacheron, Constatin, Audemars-Piguet, Movado and Le Coultre.

The future of Cartier Company looked bleak due to financial and artistic deficient. Fortunately, an antique dealer Alain Perrin was appointed as the CEO and under him were a crew of investors who kept the prestige of the company high up.

Today, the name Cartier is enough to know the sophistication of the person who puts on it. Interestingly, we find products in all price ranges making it the item accessible to everyone.