If you've ever had a bad experience with a neighbor, you know just how much those invisible people really know about you. Maybe they peer through the curtains every time you leave the house, or have a secret spy chain… who knows how they gather their ill-gotten knowledge? Fortunately, nosy neighbors aren't all bad news – for the marketer anyway.
The facts are that regardless of whether we trust them to watch over our possessions or are afraid to leave our possessions unattended in our absences, neighbors seem to know a lot about us. They know when we are usually home, and when we've been out past our normal bedtime. They've probably received mail meant for us, and know which catalogs we read. Hey, this knowledge is a goldmine in the hands of a savvy marketer.
Name dropping takes on new meaning when used in the context of the “keep up with the Jones” or “keep tabs on the Jones” philosophy – whichever the case may be. All you have to do is casually mention that Sally Jones across the street uses your product or service, and you can watch calculating interest immediately spring into the eyes of your prospect.
Imagine the success this could add to your next direct mail campaign! Heck, when your prospective customers know some one, intimately or casually, who's on your customer list it adds credibility to your claims. They can simply step next door to find out more about you. You supply a link that connects them to you, and increases the odds enticing them to give your product or service a try.
3 Steps to Converting Neighbors Into Loyal Customers
1. Make a List
Print a detailed list of your current customers and their addresses.
2. Do your Homework
Research a local criss-cross street directory online or at your local library, and create a list of the neighbors on each side and directly across the street from your current customer.
3. Put it in the Mail
Send out simple form letters that allow you to include the name of the neighbor you count as a loyal customer.
The formula for successfully turning neighbors is pretty simple. You do the math…
1 Customer + 4 Neighbors = Double Your Current Customer List
It's a sure-fire way to win credibility and cash in on natural instincts. I've never met a marketer who wasn't ready to jump at the chance to double their customer list and convert it into profits.
You may have a filing cabinet full of the dynamite that will blast your business into a brand new level of success this year. It's a good reason to dust the cobwebs of the files that have been laying around and not doing their fair share for years.
Cash In My Pocket Video
I make my living playing video games. Can you imagine this? - doing what you enjoy doing most - and getting paid for it? Sounds like a wild fantasy, right? Think again. Many gamers get paid very well just to spend time with their consoles playing the latest games, because they are video game testers.
In a perfect world, you could hang with your buds playing video games all day while earning money. Admittedly, the world is imperfect, but you can earn money playing video games all day. No kidding. Many video game companies will pay good money for the help of regular video gamers. Whether you are hooked on to video games or just play occasionally you can turn gaming into gaining.
There are two different ways you can make money while playing video games, and neither requires a college degree or job experience in the gaming industry. Video game companies are always searching for people to try out their new video games or to sell their games, gaming systems, and software and other things. These are not gimmicks. Testers and suppliers provide valuable services to video game companies, and they are paid real money.
To become a video game tester, all you have to do is find a video game maker which does testing and sign up on their website. Becoming a member costs between one and four dollars monthly, not to bad, but it is a small fee to pay to get the opportunity to try out video games for money. Your job will be to test video games before they are marketed to the public. That way manufacturers can improve the games before they go on the market using info from real game players. In return, the gamers get the game for free; they get all the cheat codes to try out; and they earn money!
The other way to get paid for playing video games is to become a supplier. Suppliers actually sell products for video game manufacturers. They get an early look at new games, gaming systems, and software. Not bad! You get to be your own boss and work on your own schedule!
If you are an avid video game player or just want an excuse to indulge your gaming habit, sign on to be a video game tester or supplier. Have the best of both worlds.
After completing your first assignment, you may be so excited when you receive that first paycheck that you spend all your time gloating about it. Don't! Keep up the process of contacting companies and providing quality reviews and feedback. You will build up an impressive resume of game testing assignments that will help you get even more and better paying ones in the future.
Sounds like a great job, right? So, if you want to be able to tell you friends "I game for a living", follow the steps above and you'll soon be on your way to making a full time income from the comfort of your console.
Both Allyn Cutts & Ted Huffman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ted Huffman has sinced written about articles on various topics from Marketing, Education and Education Toys. Thomas Tooma is a freelance writer who specializes in Video Gaming and . Ted Huffman's top article generates over 2400 views. to your Favourites.
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