Sticky print catalogs have one feature that makes them successful marketing collaterals ? they actually have something of value that makes target clients want to stay and read more. Such catalog printing is so effective that readers make an effort to browse through the color catalogs. Hence, exposing your business in longer periods of time gives you opportunities to persuade your readers to purchase from your collaterals.



The key is to create print catalogs that appeal to your target readers? interests. Your catalog printing provides them with an enjoyable and satisfying experience that they never want to let go from the time they read your first sentence to the last.

How do you make your catalogs stick?

Give them an appealing and consistent appearance.

It's the first thing that appeals to your target clients? attention. The consistency in your overall appearance gets noticed and provides that first impression ? a good one at that. It helps your target readers to recognize your business, as well as to make it easier for them to remember you.

By your appearance, your target clients can already judge whether you're worth their while or not. Your appearance reflects the kind of service you provide. Are you a professional? Or your print catalogs reflect an inept company? Are you trustworthy or not? By setting the overall tone and design in your catalog printing, your collaterals allow you to build a positive image that you would want your target clients to remember for a very long time.

Provide a simple and readable message.

People are generally too busy with so many things everyday that they don't have time to decipher your codes in your full color catalogs. Make it easy for your target readers to know your message. The faster they understand your message, the quicker it is for them to make a buying decision in your favor.

Keep your design as simple as possible, and avoid using too many details and elements. Remove all unnecessary graphics that creates clutter in your design. And always remember to only include those that would emphasize your message.

Present a clear offer.

Because they're busy with other things, they would appreciate it if you can tell them right away what you have to offer. What kind of benefits do you have? Unless they can easily recognize your brand, telling them immediately of who you are and what you can do can make a world of difference in their decision making process.

Offer valuable benefits.

What are the benefits? This is the only thing that can make your target clients want to stay and read on. People in general are motivated by the benefits. That's just how it is. No matter that you have the best design done by the best graphic designer, your benefits are the very things that can convince your readers to act on your offer.

Finally, by providing catalog prints that are consistent with your target clients? needs and wants, you're more likely to give them marketing collaterals that would stick to their minds. This is especially important when you want to build a relationship with your clients. By giving them what they need, not only do you gain clients, but also more importantly, you increase your chances of having a loyal following that will boost your income in the long run.