Catch Your Customers - Effective Link Building



There's one thing every webmaster or website owner wants aside from website visitors: more visitors. And that makes sense, too, because the more people you have scanning the pages of your website, the higher the probability of you making a sale. Unfortunately, due to the competitive nature of the internet, getting all those visitors can be quite a challenge and may take months of SEO expertise to make it happen. But there is a short cut.

Link Building As An SEO Alternative?

Can link building really substitute top page ranks? It doesn't matter from what angles you look at this, the simple answer is no. Well not completely anyway. But link building can be of good use to ensure that a steady stream of customers do come your way in the initial stages of your SEO campaign and it can also help you get closer to the top of the search engine results pages.

Consider John Steward, a freelance photographer from New Jersey who, due to popular demand, has put up a website containing his portfolio. Now as you, I and John knows, the already existing demand for the publication of his work on the internet may be a source of some future business, but to keep that ball on the move and to ensure that it keeps going into the right direction, John will have to let people know that he is in business.

Now search engine listing for a new website could take weeks, even months. As such people like John will have to rely on link building. This means visiting the websites and blogs of others within the same industry and making useful appropriate comments that contain a link back to his website. With enough interesting comments and contributions to other blogs, people will start looking at John's website and, if the content is any good, link to his website. Their visitors will see the link to John's website and follow it accordingly, etc.

While this might seem like a good technique, you'll have to keep two things in mind:

1.John's content is good enough to be linked to.

2.John initially had to invest some time in the websites and blogs belonging to others before he got any results.

Now the above is not a status quo and doesn't happen in every single situation, but it is a good example of exactly how link building can benefit your website initially. For those with established websites, take it as a lesson on how to improve those rankings and keep them getting better ? Google thrives on quality links that come from same-industry websites.