Some of us see it as exciting. Others see it as uncomfortable. Others see it as scary. Still others see it as necessary. Regardless of your definition; there's one thing you can't argue. And that is that change happens.



So what does it mean when we say an industry is changing? Is it because the old way was bad? Is it an opportunity? Is it cause for fear? Is it because someone important is bored? Or maybe it's a mix of all of the above.

Changing industries are very accurate depictions of the changes in the purchasing habits of the particular industry's target market. An industry that ignores the needs of its consumer group's needs and wants will quickly find their profit margins falling. Changes to what the consumers are looking for actually run the entire industry.

This definition of "change" directly related to large industries makes a lot of sense.

For instance take the car industry. Car dealerships make changes. Even the most successful car dealerships make changes. Actually, let me rephrase that, especially the most successful car dealerships make changes. You can't stay stagnant and expect to continue to thrive. Individuals change and the group is based upon the a bunch of individuals' needs.

For instance, for 31 years Honda Cars of Mesa was happy being Honda Cars of Mesa. And their customers were happy with the cars they purchased and the service they received. But recently Honda Cars of Mesa has made some big changes. First of which was to change their name to San Tan Honda Superstore of Chandler.

The new name is tacked on to a new 14 acre location in the San Tan portion of Loop 202 and Gilbert Road in Chandler, AZ. The dealership is packed with Hondas so consumers have their desired wide variety. 44 service bays plus an additional express service area ensure that consumers will continue to love the dealership long after their purchase is complete. The gorgeous new showroom is located in a 105,000 square foot building and all departments have extended their operating hours.

It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.