Choosing carpet flooring is an investment that will out-survive many of the decorating changes within your home, for years to come, and is still the floor covering of choice for the majority of consumers in North America. Your floor represents your "fifth wall" and as the largest uninterrupted block of color and design, it represents an important decorating decision.



Main reasons why to buy carpet:

Unlimited home decorating possibilities.

Dynamic developments in fiber construction and manufacturing means that carpet, today, offers a greater variety of choice in texture, color, style and price than any other type of floor covering.

Exceptional pocketbook value.

Carpet is one of the least costly elements of room d'cor and the least costly type of carpet flooring. Carpet offers the maximum value as a decorating investment. Compare price per square foot.

Safety & comfort assured.

Carpet flooring provides incomparable comfort. Soft on tiny feet, reduces leg and back fatigue, prevents slips, cushions falls and glass objects don't shatter.

A natural thermo insulator.

The physical properties of carpet make it an effective insulator against cold, which can reduce the cost of home heating and air conditioning, by increasing the R-value of the carpeted area.

Peace, quiet & privacy enhanced!

Carpet flooring absorbs and contains noise, muffles distracting clatter, and offers more privacy from room to room.

Indoor air quality improved.

EPA scientists have concluded that carpet flooring can be beneficial in trapping and immobilizing potential allergy-causing particles, preventing them from re-entering the indoor air system, if the carpet is regularly cleaned and properly maintained.

Easy care durability.

Today's advanced technology enables manufacturers to offer carpet flooring suitable for virtually any residential or commercial setting, with optimum built-in wear, soil, and stain resistance.

Fashion, value, comfort, warmth, safety - it is easy to understand why carpet flooring is still the first choice in home furnishing that out-sells all other types of floor covering.

Decorating with carpet flooring can be simple once you know the basics. Do you want your carpet to be a subtle background, or the attention attraction center? This might be the first place to start. If it's a subtle background, then stay in the neutral color families, such as earth tones, beiges, gray, etc. If you want your carpet to stand out or make a statement, then it may be a striking color such as a deep hunter green or a rich burgundy.

Your furniture, whether you already have it or are planning on purchasing it, will also play an important role in your color selection. If your furniture is dark, such as black leather, brown suede, dark oak or cherry wood, you will want to stick with a lighter color so your furniture will show up nicely. If you use a dark color carpet flooring with dark furniture, it will be a wash. There will be no contrast. The reverse is true of lighter colored furniture. You would want to select a medium to dark colored carpet.

Your lifestyle is also an important factor to choose the carpet flooring. If you have children, pets, etc., you will probably want to stay clear of the lighter colored carpets. With these types of living conditions, your carpet will most certainly be difficult to keep clean, regardless of the warranties. If you are stuck with having to use a lighter colored carpet in these types of living conditions, you may want to consider a multicolored carpet or a Berber.

In some cases, you may want to select a carpet color based on another decorative point in the room or house. This may be a window treatment, a fabric on the furniture, or a bedspread. Remember one thing, though. If you base you carpet flooring color on another item in the house that is not a permanent fixture, you might get stuck with a carpet color that is difficult to work around in the future. Carpet is an investment. It's not an item that you will change as quickly as you would a bedspread or other "disposable" item.