Kevin: Right. And with weight loss and health, now does someone have to do a separate law of three, or does that come in or again as we were talking before, does it somehow just find its way into it? I mean, how does that fit into?

Donna: Same motivation assassinators, same never-ending motivation. It's a little bit more specific obviously. If somebody is focusing on losing a certain amount of weight, then their law of three is going to be different. We're going talk about what do they want, what types of things do they feel could come against it, what do they need to pay attention to, how do they need to change their thinking, what now is their law of three, going into the day, what are the top three most important things I need to pay attention to, to get me the results that matter to me.

Kevin: Right.

Donna: Well, when the person wants to lose weight or become more fit, those are pretty easy to come up with, and when you think about them everyday, the magical thing about our minds is they almost just kind of happen, but the biggest reason people don't achieve goals or maintain motivation is they lose their focus. But you lose your focus because you are not thinking about it. We had a member named Connie, who had been involved in one of our brick and mortar locations around the country, and she had lost her weight. Well, unfortunately, you know, it's good that you learn from what you lived through. In that particular location, they weren't practicing coaching as much as they were practicing counseling and the difference is with coaching, I ask you questions that take you to your own answers and supply my expertise in the process. In counseling, I tell you what to do.

Kevin: OK.

Donna: Well, in this particular location, too much counseling was going on, and they were telling her what to do and consequently, she was focused on the food. Now, she was focused on the food plan, so she lost her weight, but because she was only focused on the food plan, Kevin, guess what happened after she lost her weight?

Kevin: There you go.

Donna: She gained it back again. Now, she got online and got involved in our coaching that we offer off of our online program and that coach really did begin to help her focus on a lifestyle that would keep the weight off, helped her change habits, helped her see that she actually had to believe that she would keep the weight off and that was part of why the weight had come back. The coach helped her identify the powerful why that we talked about so that she knew why she did not want to regain it, and not only did she lose the weight, listen to this, the woman has increased her income. She is building credible relationships. She started counting the victories that occurred in her life everyday again, but she hadn't even been talked to about the law of three before, and she gained her weight back. Once we started talking to her about the things that really should be talked about in a weight loss coaching session, not only did she lose it, she has kept it off for years.

Kevin: Wow! That's fantastic!

Donna: Yeah, we're very proud.

Kevin: Tell me a little about counting victories. I think that's a neat concept.

Donna: Well, the definition of victory is success in battle or war by the defeating of an enemy or an opponent. Now that definition tells me that there are three types of victories. There's success in battle, OK. So, that means the little things are victories. The little things that I do well are victories. There's success in war, which means the big goals are victories too, but then by the defeating of an enemy or an opponent means every time I don't succumb to doing something that I know I shouldn't do, that's not going to help me get to my goal, that's a victory too.

Kevin: OK.

Donna: So, we teach people to count all three types of victories. So, for example, if you go out to eat with your friends, and they're all eating just everything that's calorie laden and you really don't want to do that, and you choose to have something really healthy like a chicken breast and/or salad and/or baked potato, you just got probably four victories there because they might have had pizza and brownies and French fries.

Kevin: Right.

Donna: So, you did the little things, you won the battle, and you also didn't do the things that would keep you from your goal, more victories and we literally keep friends posted of all the victories that are achieved everyday. Well, when we have people start being aware of their victories, they want to have more victories, and they realize they are not too tough to come by.

Kevin: It's fantastic! So, when you continue to see victories, I mean, I would imagine that the chances of you succeeding quicker and faster is just that much...

Donna: Yeah! Just multiply it by factors we can't even come up with because you're not feeling beaten up by the battle.

Kevin: Yeah!

Donna: You are feeling victorious.

Kevin: Yeah! And do a lot of people, when you talk to them, they feel beaten up, don't they?

Donna: Oh my! Oh my! That's probably the number one thing. I am just...Here's the classic line, ?I am just tired!?

Kevin: Yeah! Donna: ?I am tired and I'm weary and I feel beaten up. I just want some hope,? and the neat thing is we can give them hope in a very realistic, simple way because never-ending motivation works for everybody.

Kevin: Yeah! Now, finding the why is a challenge for a lot of people, I think, and what is the best way that someone, I mean, do they need someone else to help them find the why, or can they get down and there you'd really find out why they want to do something.

Donna: You know, I think what you can do on your own without any problem is really come to understand and appreciate that you need a why, and I'll help you with that in a second. The finding your ?why? may need a coach because you have to keep asking ?why? over and over again.

Kevin: Yeah.

Donna: For example, if we take a 20 ft 2 x 4 and we lay it out on the floor, and we say to someone...let's say it's a 2 x 6, it is nice and wide, OK, we lay it on the floor and we say to somebody, ?Can you step on the other end of that 2 x 6 and walk across there that 20 ft. and come over to me?? The person of course says, ?Well yes, I can do that, good grief?. OK, let's put that 2 x 6 up on two cement blocks and let's secure them real firmly, so it's not going to go anywhere, ?Could you step up on the cement block and walk across the 2 x 6,? and the person says, ?Yes, I am sure I could, we're balancing things, no big deal, I just did it on the floor, I could do it again.? Then I say, ?Let's take that 20 ft 2 x 6, let's suspend it between two 30- story buildings.?

Kevin: [laughs]

Donna: ?Now, I'll secure it real firmly so it's not going anywhere. Can you walk across there?? And of course, you know, outside the fact that sometimes, I think they want to call me names. They go, ?What are you, are you out of your mind? There's no way, you are crazy. I can't get cross that.? And then I say, now this is key Kevin, and if say, ?OK. We've got the 20 ft 2 x 6 suspended between two 30-storey buildings. You are standing on one 30-storey building and on the other 30-storey building stands a person who you love more than anyone in this world, and the building is on fire, and the person that you love is about to be engulfed in flames in front of you. Can you get across there now?? And you better believe the entire room always says, ?You better believe I'll get across there. I'll dangle, I'll crawl, I'll run, I don't care at all what I have to do, I will get over there.? That in my case, that would be one of my babies. Now listen, my babies are 20 and 25 right now.

Kevin: Oh, yeah! [laughter]

Donna: That would be one of my babies. So, I have coined that ?you're burning baby.?

Kevin: OK.

Donna: You need to understand what your burning baby is? Why do you want what you want? Well you know what, with regard to weight loss and fitness, Kevin, people don't want to wear a certain size. You might want to wear a certain size to go on a cruise. That's not your ultimate burning baby. That's a temporary why, and temporary why's do work but what happened to you, you go on the cruise, you're looking on the cruise and you come back and you follow back in the old lifestyle and you gain your weight back again, OK. The burning baby is a powerful ?why?. The best time to get in shape is in the middle of the week for no reason or whatsoever, that is the best time to start. You do not say I will start on Monday, I will start in January. I will start because I am going on a cruise. You just start because now you are doing it for a powerful ?why? reason. You know what, I don't work out to maintain my size two and I wear a size two. I don't work out because people tell me I look 20 years younger than I am, although, that is a really flattering thing. I work out because my energy goes to the roof because my mind is clear, and I can make great decisions quickly and my focus is acute, and my personality is nicer. I have more fun in life, and all these things I'm listing don't have anything to do with my size.

Kevin: Yeah.

Donna: They are my burning babies. Same thing with business, we can do the same example with wanting to make X amount of dollars so you could put X amount of dollars in your retirement, is not a burning baby. Why do you want that retirement? And then again, I would say why do you want that? Now, we are getting into, you can identify why-oh-why as important on your own. You might need someone's help with coaching you on finding your real ?why?. It is not tough, it is just sometimes, it takes a two-way dialogue because the other person is needed to look at you, and after you give the extended version of what you want and why, I then look at the person and go, ?OK, why??

Kevin: Yeah, why do you want that again? [laughs].

Donna: And then when you take them to about three ?whys?, they had a burning baby.

Kevin: Yeah.

Donna: And then you will achieve any goal you ever want to achieve because you have got your burning baby.