I had the same script, I was calling on the same people as the other representatives in the room yet I was turning more of my prospects into sales than most people in the room. Today I know I was an excellent student of the communication training offered by the company. I was using the skills to make sales and commissions while others were there to collect their hourly wage.
Today I work in the lead generation industry and I find so many of my customers are frustrated with leads they purchase to build their businesses. On a number of occasions I have received terrible emails regarding the quality of the leads and the customer's lack of success. It was really getting to me because I knew the leads were working for me. The leads were working for other customers. So why were they not working for all my customers?
The answer is communication. On the telephone you have less than 30 seconds to make a connection with your prospect. If you don't know how to make that connection using good communication skills all the greatest leads in the world won't help you reach your goals.
Here are a couple of tips to help you make the connection with your prospects:
People don't respond to what you say as much as they respond to how you say it. Get to know your Power Words, how your voice inflection can influence your prospects response, and how to elicit the emotions you want.
Communication is not only about speaking but it is also knowing when to shut up and listening. Listening to your prospects response to your scripted questions can give you the hot buttons you need to close the sale or recruit a new distributor.
Be confident on the telephone. If you are not confident in what you are promoting why would anyone want to take you up on your offer?
Overcome limiting beliefs that hold you back from sponsoring people. It really is all in your mind. With the right belief system you can do anything you set your mind to.
Communication Skills For Business
There's a lot of nonsense talked about copywriting, chiefly by copywriters who want to boost their fees. Here's a secret: copywriting isn't about the words - it's about the actions of your perfect buyer.
You can teach yourself copywriting if you stop thinking about words, and start thinking about actions.
Here's how, in five simple steps.
1. Who's your target audience?
Let's imagine you want to write the advertising copy for your latest product - Widget X.
Your first step is to think about your buyers. Write a brief description of the people who buy your product. (Yes - write it down, please.) For example: "the buyers are teenagers, who want to look good in front of their friends."
Notice that in the description we haven't focused on the specifications of Widget X, we've focused on a WANT. Write down as many buyers' wants as you can think of.
2. What does your perfect, ideal buyer want?
Now you've got a description of what your buyers want from your product, think about your perfect, ideal buyer. Yes, just one person. In copywriting, you're writing for an individual, not for a crowd. You'll sell Widget X one widget at a time.
3. Why does he want it?
Why does your perfect buyer want Widget X? What will it do for him?
Imagine what problems your perfect buyer has, and write them down. Write down all the problems you can think of.
4. Why is your product, Widget X, the perfect answer to what your perfect buyer wants?
You'll notice that up to now, we've focused completely on your buyers. This is because every buyer is concentrating on What's In It For Me, and the more you focus on that too, the more sales you'll make.
As we said, copywriting is NOT about the words, it's about the ACTIONS.
So now write a few sentences about why Widget X is the perfect answer/ solution to your buyer's wants.
5. Use plain language in your advertising
Now you're ready to write your advertising copy. Focus on what your buyer wants.
Here's how to write the copy:
* Start with the problem your perfect buyer has
Start your copy by reminding your buyer of a problem he has. Make this problem very clear, using specifics.
* Explain (show) how your product helps him to solve that problem
Next, explain precisely how Widget X helps your perfect buyer to solve his problems. Again, don't focus on the features of Widget X. Focus on Widget X as the solution, and show how Widget X will solve your buyer's problem.
* What his life will be like when the problem is solved
Paint a picture in your perfect buyer's mind of what his life will be like when Widget X has solved his problem.
* A call to action
Finally, remember your call to action: include your Web address, your phone number and address if your ad is a lead-generation tool. If you're using your ad as direct response, include the price, payment method, and delivery information.
So there you have a fast way to develop copywriting skills in five simple steps. Try them. The more you use the above steps, the more effective your copywriting will become.
Both Charity Adams & Angela Booth are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Charity Adams has sinced written about articles on various topics from Advertising Guide, Air Filters and Family. Charity Adams, is the owner of a web site dedicated to teaching people communication skills that close sales and turn you into a recruting professional. Charity Adams's top article generates over 5400 views. to your Favourites.
Angela Booth has sinced written about articles on various topics from Article Writing, About Branding and Copywriting. Top copywriter Angela Booth's "Copywriting Master Class - Ten Weeks to Copywriting Genius" teaches you . Her ebook. Angela Booth's top article generates over 33100 views. to your Favourites.
