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Competitive Advantage Through Technology

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The past few weeks of economic and financial crisis should make it obvious that for anyone attempting to manage their business, the experience has undeniable similarities to navigating a river with "permanent whitewater." Management today, and into the unforeseeable future, must be able to complete a lot of important work in a short time under harrowing conditions, on the basis of only a few hunches and a lot of instinct, none of them precise.



Leadership plays a vital role in navigating this permanent whitewater. It differs from the role a leader plays in more stable environments. As Albert Einstein said, "there is nothing that is more certain sign of insanity than to do the same thing over and over again and expect the results to be different." When the marketplace is predictable, sticking with the tried-and-true works. But when the conditions include constant change and turbulence, the roles of leader and follower constantly shift. The players must routinely realign their working relationships as situations change and different skill sets are needed. As anyone who has ever negotiated through white-water rapids knows, the leader may at times find him or herself neck deep in whitewater, unable to command. The followers then suddenly find themselves thrust into roles of responsibility.

Unfortunately, current economic conditions have exposed an organizational vacuum that I have been forecasting for years: the inability of many mangers to keep pace when change is complex and conditions are ambiguous and dynamic. In many organizations, managers are expected to process information in real-time but their bandwidth is still "dial-up." Many managers have been thrown head first into new positions of authority and responsibility. Yet they lack the depth and breadth of skills to deal with the unintended consequences of past decisions and unprecedented environmental changes. Successful leaders will possess the ability to respond effectively to the increased pace of change in an unstable, technologically advanced, globalized economy.

My research has uncovered three key drivers of effective innovative leadership: dealing with ambiguity, resiliency, and authenticity.

Effectively dealing with ambiguity is perhaps the one area where corporate America has the most trouble. Being able to operate in unprecedented, complex and fast-changing conditions means you must be able to deal with uncertainty and vagueness. Every decision you make when you don't have all the information you need entails some sort of risk.

Most businesses however reward predictability, thereby penalizing innovation. Avoiding risk is paramount for career success when playing by the rules offers rewards, recognition and promotion. Initiatives like Six Sigma and TQM focused on zero-defects, attempting to remove even the slightest hint of ambiguity. While these initiatives created unprecedented improvements in productivity, they crushed the ability and/or willingness for people to innovate.

When times were stable and predictable, the need to deal effectively with ambiguity was marginally important. Times have changed abruptly. Succeeding under today's economic conditions requires management to navigate decisions and solve problems with extreme confidence albeit through a sea of uncertainty. Ninety percent of the problems that managers solve are ambiguous - it's neither clear what the problem is nor what the solution is. The competitive edge will go to those who can comfortably make good decisions with less than all the information, in less time, with few or no precedents on how it was solved before.

A second driver is resiliency, the ability to rebound, adapt and learn even in the face of adversity and stress. Resilient people have the uncanny ability to pick themselves up after being knocked down. From nearly any experience, they're able to create options - they know there's always a way out and they will find it. It's important to avoid confusing resiliency with its polar opposite rigidity. Rigidity is represented by inflexibility, a desire to stick to the plan at all costs even when the evidence is overwhelmingly stacked against success. Rigidity infers a fear of failure and a need to be right. Resilience in the face of adversity requires adaptability and flexibility and is the greatest long-term predictor of success. As Thomas Edison said, 'there is always a way to do it better...find it."

Authenticity is a third driver. Authentic means meaning what you say and saying what you mean. Authentic people are straight-shooters; they believe that living by their core beliefs is the most important and highest value. Their actions are congruent with values: they walk the talk and are not afraid to "tell it like it is." You may not always like what the authentic person says, but you always know where he or she stands on an issue. The opposite of authentic is political. Political people are always navigating or positioning for self-advantage. Authenticity is about being genuine. When navigating the uncertainty of permanent whitewater, politics and self-interest are at the very least destructive traits and at their worst deadly strategies.

Navigating a business successfully through turbulent times requires the ability to deal with ambiguity, be resilient in the face of adversity, and being authentic. Consequently, leading through permanent whitewater requires flexibility, humility, and, paradoxically, the willingness to follow when others are better equipped to lead.

Copyright (c) 2008 Success Performance Solutions
Competitive Advantage Through Technology
There are literally millions of sites out there on the World Wide Web and many sites are being launched daily. In this environment of extreme competition, it is essential for you to gain an edge over the others in your area. It is important not to become complacent about your fantastic idea and forget to market yourself to prospective clients. No matter how great your product is or how customer-friendly your service is, if you can't convert people into customers, you will not make any money. So remember that the key to success is great marketing. Now how do you market your site?

Creativity:

First we take for granted that you have a viable product or service that online customers are looking for. Now, get creative. Try various methods of marketing and go with what works. For help visit www.secretly-spy-your-internet-competition.com. This means that you not only need to try the different methods, but you also need to keep track of the response and ensure that you know which ones have been successful. It will require patience and planning on your part. But no one said it was going to be easy. Or if they did, they lied. It's never easy to make money, online or otherwise, so if you are in a legitimate business, be prepared to be creative and diligent.

Authenticity Rule:

This rule says do not over sell your product or service by claiming it to be the ?world's best?. Do not use superlatives or multicolored or red font. People will distrust your site and it will end up looking tacky. It is a better idea to use moderate sales pitches and include the pitch in descriptive areas subtly. Use plenty of good, informative content with subtle messages to encourage a purchase. Furthermore, allow your customer to skip past the sales letters if they choose to go straight to the purchase. Offer different lengths of sales letters so that people with diverse preferences have a choice. Be persuasive but realistic in your approach and allow people who need more convincing to click on longer sales pitch letter.

Usage of Images and Headlines:

Use images on your website but only where relevant or esthetic. Also ensure that you don't load up on graphics that take too long to download. Use persuasive, clever copy and headlines to ensure that you catch attention but do not make false claims or sound melodramatic. Use some SEO in your copy but don't try to overdo it by spamming search engines.

Enticing Teasers:

Finally, try to give a little enticing teaser ? offer something for free that will encourage a sale, maybe a small sample of the product or service. For help visit www.achieving-liftoffs.com. Offering good quality advice and a few free quotes for say a stock trading site will keep the customers coming back and encourage them to trust the site more. This will lead to progressive buying activity. Make sure that if you do choose to offer freebies, don't give away anything completely useless or too much. Try to maintain a balance. Some sites will let you have some information for free and then to get more detailed data, you need to buy the service. This allows the customer a little free sample and gets them hooked.
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About Author
Both Ira Wolfe & Manpreet.dec2008 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ira Wolfe has sinced written about articles on various topics from Internet Marketing, Latest Election News and Generation Y. As president of , Ira S Wolfe has led his workforce consulting firm to national prominence, helping organizations find and hire the right. Ira Wolfe's top article generates over 2900 views. to your Favourites.

Manpreet.dec2008 has sinced written about articles on various topics from Internet Marketing, Online Marketing and Internet Marketing. . Manpreet.dec2008's top article generates over 60500 views. to your Favourites.
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