As a web site owner one of the many hats you wear is that of marketer. You must find ways to drive targeted traffic to your site in the most cost effective manners. Writing articles has played a major role for years now in internet marketing online when promoting products and websites because this method has proven to be very beneficial in building highly coveted backlinks at little or no cost.



Writing and submitting articles to article directories and niche related ezines is still a very popular form of covert advertising because you provide real information about a certain subject or product in particular and are allowed to insert a link to your site within the author biography area.

These articles were written with SEO (Search Engine Optimization) in mind which meant that they targeted certain keywords by including them at a specific amount of times in the article. Optimized articles usually had the targeted keyword at 3 percent of the total number of words to gain the most favor from search engines.

Google and other search engines have recently changed the way they rank these types of articles and web sites in general. The newest twist in SEO is what is called LSI or Latent Semantic Indexing. LSI actually takes into account not just a specific keyword but all the different yet similar keywords and phrases that match the original.

As an example, if you were to write an article of 500 words that targeted the keyword phrase "internet marketing online" for traditional search engine optimization you would want to include that phrase approximately 15 times. Now if you consider the LSI aspect you would also want to include similar phrases such as "internet marketing", "internet marketing strategy", "internet marketing solution" and "internet marketing business".

By including such secondary terms your articles will have a better LSI ranking thus a better natural search engine ranking.

When incorporating article writing in your internet marketing online efforts you must consider both traditional SEO and LSI. It is always hard to pinpoint exactly what Google is looking for so by doing both you can make sure to cover all bases.

You must also remember to not only write keyword and phrase targeted articles but actual informative articles that real people will want to read. The people reading your articles are, after all, the focus of why you wrote the article in the first place.

It does you no good to write and submit articles that the search engines love if readers cannot finish what you are writing. The whole point of writing for internet marketing online is to get your readers to click through to your site.

Another benefit of writing good articles is the viral effect they create by having site owners and ezine publishers placing your articles on their sites. Only good articles make the cut on most of these sites.

In conclusion there are many things to consider when writing articles for internet marketing online purposes including LSI, SEO and quality. When all aspects are there, you have a winning article.