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Consumer Electronics Manufacturers Association

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Some functions for consumer electronics will create a drain on power and consumers are combating this problem by purchasing chargers that will fit into the cigarette lighter of the automobile. Others have cut back on using such applications because the functions are costing consumers more money each day, and purchasing a second or third consumer electronics product of the same type for other family member's use is beginning to be reconsidered due to the cost in powering the product.



Consumers are growing weary of purchasing batteries in bulk to power the consumer electronics they use. Some consumers have switched to rechargeable battery types but the laboring process of removing these power sources when fully charged is beginning to remove the joy out of owning some consumer electronics. The required functions by the user for some consumer electronics to continue to work have rendered some consumer electronics useless after one week of use.

Some cellular telephones are unusable after consumers bend teeth inside the charging port week after week. Since charging the battery is a necessary function, a consumer would think that the telephone should be repaired or replaced free of charge at the place of purchase. This is not the case though because cellular service providers have established a strict policy about repairs and those that sell these consumer products will not replace the product if the purchase period was over 30 days ago. Other products will be offered though for a nominal charge and a new battery will be installed at the counter after the customer buys it.

Some people rarely use half the functions for consumer electronics that are buried within the operating system on consumer electronics. People were confused when video recording machines were introduced because some consumers could not set the clock. The video recorders installed on consumer electronics such as telephones have taken that confusion to a higher level. Some consumers activate the camera function without meaning to and are surprised to find that the memory on the telephone is full. Some of the memory will be filled with videos that serve no purpose and were unintentionally filmed.

Some of the functions for consumer electronics are helpful to consumers. Many cellular telephones are equipped with software applications that provide consumers with handy tip calculators. Other useful functions that are included in the tools menu would prove helpful if the consumer needed to know what the time was in a foreign country. Configuring the world clock functions might prove challenging though and thus time consuming. Contact lists provide consumers with many function possibilities but transferring this function to another mobile phone product will cost the consumer money because service providers charge for this transfer function.

The snooze alarms on digital radios provide consumers with a few minutes more sleep. The snooze functions installed on consumer electronics such as computer systems manage the sleep patterns for the operating system and thus extend the shelf life of the product. Cellular telephone customers can enjoy the alarm functions on the calendar function and never again forget a task or be late for an appointment. Instruction books are provided by the manufacturer's of consumer electronics to ensure that customer's can gain the most function out of the device that is purchased.
Consumer Electronics Manufacturers Association
Why are they so complex? "Hey, our cell phone takes pictures, sharpens knives, mows the lawn, pays your bills, steers your car, and cooks dinner, all by voice command!" Give us a break!

Unfortunately, the reason so many electronic products are stuffed with features is that it is relatively cheap to add features to them! Do we consumers really want or need those functions? That is an entirely different question. Often, the answer is no. But the manufacturers add them, in many cases, simply so they can advertise that they have more features.

It costs a lot more to carefully determine what features are most wanted and to design products so that they are feature-rich, yet easy and intuitive for people to use. That is why this vital step is often shortcut.

Ever had trouble figuring out how to program your VCR? Did you ever think that perhaps it's not really your fault? It's the fault of the engineers who designed a lousy user interface to the product. And you think they are bad? Try using a combination VCR-DVD player!

There is second reason why manufacturers keep cramming more questionable features into products. In the case of products like cell phones, sales have slowed down because most people who wanted one have one. So, the phone manufacturers keep adding features in order to try to find ones that motivate people to buy new phones. They keep looking for that latest cool feature that people will be willing to buy a new phone to get.

Similarly, digital camera manufacturers keep coming out with cameras with more and more megapixels. Two megapixels, then 3.2, then 4.0, then 5, now 6, 7, even 8. Do consumers need 7 or 8 megapixel cameras? Not in the least. For shooting snapshots or sharing pictures online, a 3.2 megapixel camera is more than adequate. Really.

Why then, do manufacturers keep extending the capability? It is as we said above: 1) so they can advertise they have it, and 2) to try to get people to stick their old camera in a drawer and buy a new one.

Our advise: It pays to look carefully at the features being offered in the products you are interested in. Don't assume that a product with more features (or higher numbers) is the better choice. Often it is not, it is just more complicated to use! And, there is more to go wrong.

Bloatware

There is a similar phenomenon in software. It is called "bloatware." Programs that are overloaded with features, especially those not essential to the basic purpose for the software, carry this moniker.

When I was in the software industry and we were working on the next versions of software products, the programmers would sometimes come and say, "Hey I can add such-and-such feature with only 100 lines of code," or some such number. That's not much, since a software program can have hundreds of thousands of lines of code. But often it was a feature the users of that software had no need for. Playing consumer advocate, I'd ask why such a feature would be needed. If the answer was questionable, I'd tell them to leave it out. Too often, though, those features make it into software products, and they become bloated with unnecessary features. Bloatware.
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