As the Internet continues to mature, the effectiveness of the once tried and tested methods for driving traffic to your web site seems to be diminishing. Wouldn't you agree? How much do you spend (or plan to spend) on the more traditional online advertising methods each year? Too much I'm sure, money that should have otherwise stayed in your pockets. And what return on your investment does this traditional method yield? Are you happy with these returns or should you be looking for alternatives?



Well, now for some good news. There are more effective options available. For example, did you know that your site CONTENT does more to build your online business and DRAMATICALLY INCREASE your profits than just about any other resource or service available? “CONTENT IS KING!!!” It's extremely valuable and vitally important to your online success. It's the lifeblood of all online businesses. Use it as a key to build your web traffic and your profits to AWESOME levels!

How CONTENT can help to build your traffic, your subscribers, and your customers, starting today!

#1: PUBLISH ARTICLES

The Internet has hundreds, if not thousands, of web sites where you can publish your articles for FREE. Yes, that's right, for FREE. The more you write, the more you publish the quicker you build a reputation as an “expert” in your field. This hopefully translates into more traffic and more people eagerly awaiting your next article. Simply submit your articles to as many “content hungry” web sites and “newsletter/ezine publishers” as possible. Ensure all submitted articles are written in your own words, have full reprint rights (to re-use on readers web sites) providing the articles are kept 100% unchanged. And that means agreeing to include your 3-5 line “resource box”, complete with a working hyperlink to your website. This last part is most important! Readers must be able to directly click on a hyperlink to your web site to learn more about what you have to offer. Potentially every article you submit has the chance of making its way in front of hundreds of thousands of viewers. Can you start to see the power of this technique?

#2: GIVE AWAY “FREEBIES”

Let me state the obvious here, “Everyone loves FREEBIES!” Go on, tell me anyone who doesn't like getting something for nothing. But in our Internet marketing business we don't really give away something for nothing, do we? No, not really! We “give away” FREE content in the form of eBooks, Newsletters, Special Reports and the like with the hope people spread these around like wild fire, viral marketing as it is known in the trade. FREEBIES are also great as bonuses to subscribers and customers. Add that WOW factor by giving them something for FREE, totally unexpected!!!

#3: BOOST SEARCH ENGINE RANKINGS

The magic and power of writing and publishing ARTICLES should not be under estimated. Write about your niche often, embedding keywords into your articles. Publish these on your own site plus go the extra distance and publish these to as many FREE “Article Sites” as possible. You don't have to do this all in one session. Spread it over several days or weeks. Once your articles are out there they continue to “work” for you day after day after day. Major benefits of doing this are it can dramatically boost your search engine rankings and daily visitor count. Imagine the possibilities …

#4: AUTOMATED TRAINING COURSES

Use your Auto responder to automatically email your opt-in list a FREE training course over a fixed period. The course can be anything from a 5 part to 20 part (or more) series, sent in daily or weekly intervals. Use it to build trust and credibility by providing FREE worthwhile CONTENT. Woven into each instalment can be website and affiliate link promotions. Also encourage recipients to forward the course onto family, friends and colleges on the provision they do so unchanged. Use the training course as a “BONUS” gift for potential subscribers to your newsletter or ezine.

#5: NURTURE YOUR OPT-IN LIST

I've said it before and I'll say it again, “Your opt-in list (mailing list) is gold, your Aladdin's Cave filled with treasures” Just having a list is one thing, the MOST IMPORTANT ELEMENT IS NURTURING YOUR LIST, building trust and credibility in their eyes. Let me say it one more time, “NURTURE YOUR LIST”. Send them valuable CONTENT over time, demonstrating your expertise in your niche. Do this well and your customers will buy without hesitation when you next send out your “paid” offers. Get this right and your opt-in list becomes a goldmine, as good as money in the bank.

Just a word of caution, do not insult your opt-in list with “make a quick buck” type products and services which are of poor content quality. In the long term this can have serious adverse affects on your business.

Remember, “CONTENT IS PRICELESS”. Get it out there to the masses using all of the methods above. Utilize CONTENT to build traffic, subscribers and customers to your site and profits to your bank account. What are you waiting for? Start boosting your online success today with CONTENT.

Thank you, good luck and here's to your online success!

Ashley McCracken