What do you do?...just start a controversy.



The strategy of starting a controversy has been around for a long time in the other industries. Primarily the movie industry.

No matter how strong the script is or how strong the cast is, its a controversy that has given an undue advantage to any successful movie of the past and the trend continues even today.

Every time there is a controversy it becomes unstoppable, it becomes some kind of a virus that is uncontrollable. The net effect, it keeps the buzz going and helps in the promotion of the movie.

The concept of controversy was in a way taken from the movie industry into the internet marketing industry.

One of the ways you can implement this by reviewing a product and providing a radical opinion about it. Let's me give you an example: most recently the movie SlumDog Millionaire was released and one of the top leading actors in India made a very strong and radical opinion about this movie in his blog.

The result: A part of the Indian media started supporting him and a part of media opposing him.

What happened is the person who made this comment is a leading actor; he got benefited because his blog started getting lot of traffic. The movie got a lot of recognition because this man was a leading actor and the media started seriously examining some of his comments. This leading actor was not in the movie. But still he had an opinion, he had a comment to make and he did that on his blog.

His comment created a controversy and a lot of drama followed. But all this sky rocketed the traffic accounts on his blog ( he probably doesn't care about this) and as well as on other sites providing more visibility to the movie, after all.

Now not all the times you can try creating a controversy around every possible thing that you can think off, it may not work out all the times.

You got to be very careful in choosing the topic, picking up a context or a story from the media and going after it.

I personally had known off marketers who plan their controversies meticulously ahead in time. They think through they strategies and they come up with the timelines to create this controversies for maximum impact.

If you are new and you trying to figure this out, it's going to take a while. But again it's worth investing your time. It's worth understanding how controversies are created.

One way to quickly get a head start is to find some controversies that are currently going on and provide your own opinion on your own blog, effectively drawing the search engine traffic to your blog.

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