Today's neon signs are considered to be big electronic message boards. Whether they give the name of your company, tell you something such as "open", or promote a product, custom neon signs not only get noticed, they also get remembered. They work well for retail settings such as game rooms, restaurants, diners, manufacturing units, pubs and lounges, fraternity lounges, and many other establishments.

It was back in 1910 when a Frenchman by the name of Georges Claude invented the first neon signs, which he then showed at the Paris Motor Show the same year. The first set of neon signs was sold by a French company named Neon Claude to a Packard car dealership in Los Angeles in 1923, for a sum of $24,000.These "liquid fire" tubes glowed in the night as well as broad daylight and soon became popular. Since then, the neon technology has evolved tenfold, and the signs are more popular than ever today.

Custom neon signs are very affordable, making them an attractive way to spend advertising dollars. The bright colors instantly grab people's attention almost depositing them on your door for you. From selling fancy beer to selling fancy cars, there is a place in every business to promote what they have to offer, and custom neon signs mean you get to pick the exact message you deliver.

Neon is also popular for displaying the name of the business in big bright letters. In fact, if you want exposure at night, it's really your only good option. Large neon signs are often combined with aluminum signs. Almost all hotels, motels, and restaurants that cater to an after dark market use custom neon signs to promote their business. Most neon beer signs look great outside pubs and inside them too. Many bars sport the sign displaying their choice of beers available, and the glowing sign lets the clients know which area, the beer is being served at. Many party lounges also have beer neon signs along with other signs displaying cocktails, food, etc.

Retail, franchise and advertising companies make numerous wholesale neon sign purchases, since, they require numerous signs to display different advertisements and products. This includes payday loan signs, bar signs, ATM signs, pizza takeaways, cafe signs and phone card signs. This effective advertisement medium prompts multiple walk-ins and consequently increases trade.

Consumers who are interested in getting a neon sign made need to inquire about types and sizes. They should know what they want, rather than be influenced by complex offers. It is important to know the available warranty, extended warranties provided by the dealers and to know the various purchase outlets. This can easily be determined by indulging in comparison-shopping, which allows buyers to compare products, prices and features of different manufacturers. The Internet also provides information on various neon sign dealers and manufacturers. It has a complete list of the kinds of neon signs available and their individual prices. This facilitates the buyers to choose as per their convenience without having to move from one shop to another.