You can instantly increase your opt-ins or sales or actions, by correcting these three specific mistakes.



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What are the three most common mistakes made by copywriters? They're not grammar or syntax errors. They are rather errors in approach or mindset. While these may seem to be "soft" topics, they directly affect your results.

The three mistakes are:

Not writing to the reader. Robert Collier, a direct-response genius, tells writers that they must join a conversation with the reader, one that is already going on in the reader's mind. You don't have to become a mind-reader. Just get to know your audience - what they want, need, and desire. Use words that echo their thoughts and emotions. That is the only way to get their attention. In his book Breakthrough Advertising, Eugene Schwartz says, "You cannot, with your copy, create desire. You can only channel desire that already exists."

Writing Copy That Sounds Like Copy. A lot of copywriters are guilty of this! We read great copy, we get inspired by it and we want to emulate the style, the flow, the rhythm, the language, even if our product or service is nothing similar. This doesn't mean you shouldn't use good craftsmanship, it just means if you're writing material that you hope other copywriters will think is cool, that's probably the kiss of death for your promotion.

Not Taking the Time to Know Their Product. When Eugene Schwartz wrote a promotion for a book, he read the book. Not oncebut three or four times! He would have 60 pages or more of notes before writing the sales copy. Many copywriters I encounter today are writing copy for a product they've never used or never read even once. This is a terrible mistake. It is a horrible disservice to your client as well as to your readers. Get to know your product intimately. You'll get better copy and, as a result, better sales.