Nothing sells a product quicker than one person speaking to another and saying how great your product is, or how much it helped them. In this article our copywriting tip will be all about the power of this type of advertising and how it should be adapted to increase website conversion.



Do you know what separates successful internet marketers from people that are struggling to earn a living on the internet? It is really very simple. Those internet professionals who are successful understand the power of peer persuasion.

The successful marketer knows that what other say about you, your product, service, or your business itself is 1000% more convincing than anything that you can say yourself. When a customer reads you copy and you are tooting your own horn they automatically think that you are just blowing a lot of steam to make your product or service seem like the best thing since sliced bread. On the other hand when your customer reads testimonials from other satisfied customers they tend to believe them. It is for this reason that learning to understand power of peer persuasion or testimonials is a very important copywriting tip.

Do not take my word for it regarding the power of testimonials. If you have been an internet marketer for any length of time you understand that testing is part of running a successful business. Set up a test with and without testimonials. You can then wait and compare the results and discover that this copywriting tip was right all along.

Getting positive and persuasive testimonials to use in your copy is not difficult. The first thing that you have to do is provide a top notch product and impeccable service. Give a few copies of your product to people that you know and ask them to look over and then ask them what they think. You can then use their comments as a testimonial.

Once your product has hit the market and you have made some sales email your customers and ask how they liked it. Make sure that you advise them somewhere in your email that their response may be used in advertising just to cover your own behind though.

Another part of this copywriting tip is about how to present a testimonial. A picture speaks a thousand words. If possible get a headshot of the person behind the testimonial. If your niche is information marketing and you gave out copies to other marketers for review getting a photo is usually pretty easy, these guys love to get their picture on a product website. It might be harder with everyday people.

How you present the author of the testimonial is important as well, especially if there is no headshot. Here are two examples.

Dave, UT

Dave J., Ogden UT

Which to do you think would be more persuasive? Present your author by first name and last initial, city and state. This gives the impression that the testimonial is more genuine.

If you never take any other copywriting tip seriously, take this one and take it to heart. Using the power of peer persuasion is one of the keys to boosting conversion rate and increasing sales.