Much of the information in this article can be found in the book, How to Hire and Keep Great Employees by Jim Harris and Joan Brannick, discussed in our book review below. The authors make a very strong case for why it is so important, particularly today to have a strong corporate culture and for aligning all levels of your business with that core culture.
I consult with many organizations about bringing Empowered Leadership to their companies and agencies. One of the things they frequently lament over is their inability to find good employees and then the recidivism rate once they hire employees. One of their biggest complaints is that they hire people, train them and after investing in them, the employees move on.
This is the fate of many corporations today. Because of downsizing and outsourcing, people lack the job security that was present through the 80s. Now, employees know they can't count on putting in their 40 years and getting their gold watch with one company the way their parents and grandparents did. Employees today know they have to look out for number one and make career decisions based on whatever is best for them and their families.
Organizational loyalty is pretty much nonexistent as workers realize that companies have no loyalty toward them. So, given this corporate climate, what can be done to found great workers and keep them?
The authors of How to Hire and Keep Great Employees say it's in your corporate culture and what they say makes great sense to me. What would keep a person at a job when someone else may be trying to lure them away? It is a strong corporate culture that fits with their personality.
Do you have an identified corporate culture? If you don't know, then the answer is a resounding no.
When you have chosen one of the following four cultures and align all your policies and procedures toward that purpose, then you have a corporate culture. Without this, you are most likely drifting around, trying to satisfy all four, without ever really reaching a pinnacle of greatness in any. When you focus on one core culture, the rest of business falls into place.
The four corporate cultures identified by Harris and Brannick are: a culture of customer service, a culture of Innovation, a culture of operational excellence, and a culture of spirit.
Customer Service: “The underlying purpose of a customer-service culture is to create solutions to meet customer needs” says Harris and Brannick. The idea is always meet their current needs certainly, while anticipating future needs before the customer is even aware of them. Customers always receive outstanding service and corporations aligned with this culture constantly seeking ways to go above and beyond for their customers. Even though these companies understand the old adage that “The customer is always right” may not necessarily be ture, their reality is the customer is still and always will be the customer and should be treated like royalty.
Innovation: Harris and Brannick state, “The underlying purpose of an innovation-driven culture is to create and shape the future.” People who thrive in this environment are those who can tolerate chaos, competition and making mistakes. There will be no gain without risks and innovative companies understand this and sometimes even reward mistakes to encourage risk-taking. The primary asset in these corporations is intelligent people. They are able to hire and retain the best people in their field by constantly staying on the cutting edge.
Operational Excellence: Harris and Brannick write, “The underlying purpose of an operationally excellent culture is to create processes that minimize costs while maximizing productivity and efficiency.” Most franchises operate within this cultural framework—downplaying creativity for adherence to standard operational procedures. Standardization of processes is critical. These companies are big on analyzing data to determine where improvements can be made and then making them.
Spirit: According to Harris and Brannick, “Sprit-driven companies are obsessed with creating environments that unleash the limitless creativity, enthusiasm, and energy of people.” The idea here is that one takes care of and encourages his or her employees, then business will automatically be taken care of. People working in a spirit culture develop a strong loyalty to their workplace. Sometimes they leave to try out other pastures, but often they return, realizing the grass isn't always greener on the other side. The leaders in a spirit-centered culture become servant leaders, looking out for the welfare of their people.
When you are aligned with your core culture employee training, employee incentives, hiring, and retention are all centered around meeting your main corporate goal. How do you measure up?
Corporate Culture Survival Guide
First, create a mission, vision statement and core values. For example my company's mission: ?HAMFLAP was created for one purpose-to instill the principles of fun and laughter throughout the business world; while creating superior quality products and services for our customers and communities through leadership, innovation and partnerships.? When creating the mission I asked myself where I wanted the company to go and to what I wanted us to adhere. This set the initial direction. Next I needed the staff to see the mission and make it visible and explain exactly what it meant to us within our staff meetings.
In addition, the mission, or vision statement and core values need to be posted on the website and within the office. Allow your employees to help with the creation process. This creates buy-in and makes it their own. For example, my company's values came through a collaborative effort: Innovative, Creative, Professional, Inspiring, Compassionate, Leaders, Dedicated and Committed. After getting your core values figured out broadcast them on some of your marketing material. This is not only the foundation your culture is created upon, but also it is the driving force.
Second, ignite yourself and your team in the direction you plan to be heading. Vision casting is an important element in creating a company's culture. It's the end ideal and goal we are all working towards. The vision comes from the leader's experience, inspiration and analysis. When deciding where the company needs to go one finds their self already in the process of creating the culture. By verbalizing clearly where the company is heading this creates excitement.
Third, what gets recognized gets done and what gets rewarded gets done first. Setting up an employee appreciation program, celebration of a project well done, year of service recognition, safety awareness recognition, employee of the month, or allowing for a picture board lets employees feel more appreciated and creates a good atmosphere. Setting realistic goals and tying team member's goals into organizational goals allows for culture to be developed. It is important to grow leaders who not only understand the work, live the philosophy and teach others, but strive to make the organization a continuous learning environment.
Fourth, sustain and self-discipline. As a leader it is your job to go back to the original blueprint from time-to-time to make sure you are heading in the desired direction. The team is the wheels for moving the culture forward while the leader steers. The nasty word nobody likes is self-discipline but as a leader you need to be leading from the forefront.
Remember, as the point person, always take the lead in creating the corporate culture. Otherwise it creates itself, flounders, or develops several sub-cultures. Leaders cast the vision, create the mission, set the pace and live the core values.
Four steps to creating a culture that lasts. The role of the leader or senior management is to act as a governing force in the creation and maintaining of the organizational culture. The leader needs to create a culture otherwise it will create itself!
First, create a mission, vision statement and core values. For example my company's mission: ?HAMFLAP was created for one purpose-to instill the principles of fun and laughter throughout the business world; while creating superior quality products and services for our customers and communities through leadership, innovation and partnerships.? When creating the mission I asked myself where I wanted the company to go and to what I wanted us to adhere. This set the initial direction. Next I needed the staff to see the mission and make it visible and explain exactly what it meant to us within our staff meetings.
In addition, the mission, or vision statement and core values need to be posted on the website and within the office. Allow your employees to help with the creation process. This creates buy-in and makes it their own. For example, my company's values came through a collaborative effort: Innovative, Creative, Professional, Inspiring, Compassionate, Leaders, Dedicated and Committed. After getting your core values figured out broadcast them on some of your marketing material. This is not only the foundation your culture is created upon, but also it is the driving force.
Second, ignite yourself and your team in the direction you plan to be heading. Vision casting is an important element in creating a company's culture. It's the end ideal and goal we are all working towards. The vision comes from the leader's experience, inspiration and analysis. When deciding where the company needs to go one finds their self already in the process of creating the culture. By verbalizing clearly where the company is heading this creates excitement.
Third, what gets recognized gets done and what gets rewarded gets done first. Setting up an employee appreciation program, celebration of a project well done, year of service recognition, safety awareness recognition, employee of the month, or allowing for a picture board lets employees feel more appreciated and creates a good atmosphere. Setting realistic goals and tying team member's goals into organizational goals allows for culture to be developed. It is important to grow leaders who not only understand the work, live the philosophy and teach others, but strive to make the organization a continuous learning environment.
Fourth, sustain and self-discipline. As a leader it is your job to go back to the original blueprint from time-to-time to make sure you are heading in the desired direction. The team is the wheels for moving the culture forward while the leader steers. The nasty word nobody likes is self-discipline but as a leader you need to be leading from the forefront.
Remember, as the point person, always take the lead in creating the corporate culture. Otherwise it creates itself, flounders, or develops several sub-cultures. Leaders cast the vision, create the mission, set the pace and live the core values.
Both Kim Olver & Mikeridpath are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kim Olver has sinced written about articles on various topics from Culture, Environment and Teachers. Kim Olver has an undergraduate degree in psychology, a graduate degree in counseling, is a National Certified Counselor and is a licensed professional counselor. Visit her site. Kim Olver's top article generates over 5400 views. to your Favourites.
Mikeridpath has sinced written about articles on various topics from The Internet, The Internet. Mike Ridpath was raised in Ferndale, Washington, currently is a senior manager for Evergreen Team Concepts Products and Services. He is responsible for the development and implementation of multiple projects at Evergreen Team Concepts and is on the board. Mikeridpath's top article generates over 1300 views. to your Favourites.
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