Although most businesses have chosen the route of increasing prices, there are several good reasons not to go this route. First, it usually results in losing customers, which can driver profits to the same low point you were trying to escape. Second, it is unfair to customers to take this route without contemplation, because it forces them into your same dilemma. Last, if you can avoid raising prices at a time when just about every other business is doing it, you are guaranteed to keep your customers and even pick up a few new accounts. It can be difficult to cut costs when the price of just about everything seems to go up every day, but here are a few ideas to get you started.

1. Stop travel costs. With the gas prices skyrocketing, customers will be understanding when you handle whatever you can over the phone or email instead of physical sales calls. Creating a route that combines many customers in a similar area is a great idea.

2. Multipurpose. Each part of your business should be running at optimum performance. This includes equipment and people. Ensuring your equipment and people can handle more than one task makes for efficient business.

3. Alter your billing. Most companies do end of the month billing, but your chances of being paid go up when you bill when service is rendered. Take a look at your credit card processing as well, some processors are less expensive than others.

4. Look at your expenses. The easiest way to save money is to simply monitor your expenses. Once you locate an area you can save in, analyze it and find ways to lower the expense.

If you are feeling the pinch, you aren't alone. However, knowing that you have choices and alternatives is empowering. Making informed decisions and evolving with the times is the key to surviving when times are rough.