Jamba will work together with other FOX entities such as FOX Interactive, Mobizo, etc.



Interesting Statistics

72% of Americans carry a mobile device

2 billion people have phones worldwide, 1 billion have TVs

mobile is one of the most rapidly developed and adopted technology ever

potential audience is so large that small gains in adoption translates into huge revenue gains

movie business is responsible for over $30B a year

TV advertising is responsible for $150B a year

Home Entertainment is responsible for $50B a year

Internet advertising is responsible for $15B and growing rapidly

4% mobile subscribers use internet TV

if you can increase adoption to 20% it means $5B incremental revenue

25M people bought a ringtone last quarter at $2.99

How do we make people crave a completely unnecessary product?

No one needs FOX ’s entertainment content, however they have succeeded in making people want it on multiple platforms.

How to capitalize on opportunities in mobile

Create engaging content

Fit the needs of a diverse consumer

Pay attention to where and how they consume it

Make it interactive

Don’t look at it as a sales channel for re-purposed content

Find business models that work

Keep it simple, clear and easy

Standardize technology

Improve the experience

Market more imaginatively

Currently doesn’t entice, doesn’t communicate well

Keep experimenting

FOX ’s experimenting examples

American Idol brought about the text voting trend

Mobisodes

Mobizo

Fox Sports Mobile

MySpace partnerships with cell phone carriers

Simpsons available through Jamba

Wall Street Journal Personal Tech Columnist – Walter Mossberg