Always use beta testers for your niche product. If you already have a listed, this is an easy way to get testers. Simply send out a broadcast to your list asking if people are interested in getting a free copy of your product in turn for their feedback. This does two things for you: it helps you work out bugs and potential problems and it also gets you positive testimonials at the same time.



When working with others to create niche products, you will always want to keep the long term, rather than the short term, in mind. For instance, if you are hiring a ghostwriter to research and write a book in the self help niche for you, you should actually pay the writer well, so that he/she looks forward to working with you in the future.

When creating niche products, avoid competing with substitute products. Instead, figure out how you can work with those product owners. For instance, can you create a joint venture partnership with the owner of those products? Can you possibly create a good product, but instead find a way to sell it with them, rather than against them?

Purchase a program that allows you to create your own software. This will help you to expand your niche product creation abilities beyond simply creating an executable ebook or a PDF. Additionally, software has a higher perceived value, which means it is likely to convert better than other options; however, this will vary from niche to niche.

If you have sites that already receive natural search engine traffic for a given niche, consider setting up polls on those sites to determine what your best course of action might be in terms of product creation. For instance, ask your visitors what type of product they want, software, ebooks, videos, audios, or something else entirely.

Consider purchasing a 'brander' program for your niche products. These programs will allow your product affiliates or redistributors to change the affiliate links in the product to their own affiliate links. This will make them actually want to sell (or give away) more copies of said product so that they can earn more, too.

Find joint venture partners to help you create a niche product, rather than doing all the work yourself. One good idea is to find someone who also has a considerable list and ask them if they are interested in partnering with you, if only to write one chapter. They will then have a reason to sell the product you partnered on to their list.

Make an attempt to brand your niche product. For instance, you could use an interesting concept, such as Mike Falsie's 'Butterfly Marketing' or you could use your own name, especially if you have a considerable amount of clout in your own industry. Branding will help your product gain notoriety; and will also facilitate the creation of pre-launch 'buzz.'