So you have finally finished your e-commerce web site, hired the best web publisher, added all the bells and whistles, outstanding graphics, and great merchandise. Now, how does your prospective customer pay you for your products? Clearly, it is necessary for your site to accept, and process credit card payments, in real time. Failure to do so, would result in a failing enterprise.
Before you can begin the application process, there are several standards that all credit card processors have set. Follow this checklist and you will save yourself a significant amount of time, and aggravation.
1)The checkout, and transaction pages must be secure. This protects the customer from credit card, or identity fraud, which has become epidemic. You achieve this ?security? by installing a secure socket layer certificate, or SSL. SSL encrypts information being entered on your site as it is sent across the Internet, so hackers are unable to steal the transmitted information. This Certificate has become very common, and any web host would be able to assist you.
2)A robust Shopping Cart software that utilizes the highest degree of security, and is compatible with the credit card processor. This program must be able to receive, and process orders. Collect personal data, and securely transmit the credit card data from software to the credit card processor. Most importantly, the software should provide the building blocks for a complete, successful customer experience.
3)Your server must have a firewall, especially if you plan on storing the credit card information on your server. Basically, a firewall is a combination of software, and hardware, that inspects incoming data, and filters unwanted, or potentially destructive packets of information. This firewall will not allow hackers to enter your server, and steal sensitive information.
When all these conditions have been met, you are ready to contact your bank to open a credit card merchant's account. Once your account is opened, your bank will suggest a credit card Gateway. A credit card Gateway receives the customer's credit card information from your web site, approves or declines the charge, and ultimately transmits money to your bank.
Although the process appears to be very complicated, it is quite straightforward when you know what you are doing. Plan ahead, avoid frustration, and provide your customers with an easy, secure experience that will make them come back for more.
Credit Card On Internet
Bless them they have had a hard time this year with the annual revenue per card halving in the past five years, according to PricewaterhouseCoopers in their recent report ?Precious Plastic 2007?. All because by and large we have managed to get to grips with the ways they have been robbing the living daylights out of us for the past god knows how long!
Apparently their problems are largely threefold (he says trying hard not to laugh) and they are roughly the following:
1. The number of people who are euphemistically known as ?Rate Tarts? that is to say those who rather smartly are able to take advantage of being able to move their debts from one card to another taking advantage of interest free and low interest deal has grown. The downside of this type of action is that you have to be very careful and time it to perfection to make this sort of activity work for you.
I know of at least one major Credit Card Company that establishes it's major model of Customer acquisition through offering ridiculous deals at the start and working on the principle that some poor unfortunates will get it wrong and end up paying for the rest. I mean where else would you get away with going from zero to 29.9% in less than a Month. In the old days it was called usury!
2. Apparently bad debts are on the rise again? Well that one took a lot to spot! Wow, never saw that one coming!
If you take your little bits of plastic and offer them to kids who have no idea of ever having had to budget in their lives before OR (and this is more of a heinous crime) prey upon those who are already in financial difficulties then you should hardly complain when you occasionally get it wrong!
It would appear the effects of never having had it so good has been to cause more than the usual number of households to overstretch themselves on the old household front and now are struggling to make their payments
3. Lastly, it would appear that (certainly in the UK and I am sure in the US too) that the Authorities have got wise to what is going on and at last decided to get heavy with them over their laughably ridiculous penalties and fines for late payments.
I know of another poor individual who get close to their credit limits, an unexpected payment came in (despite that fact that the electronic control system should not have authorised it), took them over their limit and then got hit with a double jeopardy of late payment / over the limit fees leading to more?..you've guessed it more over limit fees and then the whole thing compounded nicely downhill from there on in!
The bottom line to all of this is that is that in the UK for their 32 million Card holders the Credit Card Companies are looking to recoup upwards of ?1 billion in potential lost revenues!
Both Jay Stockman & Stephenmorgan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jay Stockman has sinced written about articles on various topics from Cars, Auto Insurance and Personal Bankruptcy. Jay B Stockman is a contributing editor of For more details on Internet merchant accounts and Credit Card proc. Jay Stockman's top article generates over 49500 views. to your Favourites.
Stephenmorgan has sinced written about articles on various topics from Information Technology, Home Improvement and BMW. Stephen Morgan is the principle Editor for . More details about the above article can also be found at. Stephenmorgan's top article generates over 550000 views. to your Favourites.
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