What happens every time there is a U. S. Presidential election? The bumper stickers come out and all of a sudden you can see what party people belong to as they pepper their vehicles and other pieces of property with bumper stickers. Bumper stickers are stickers that usually contain some sort of brief message. These stickers are usually place on the bumpers of vehicles, as the name so implies. The thought behind putting bumper stickers on the bumper of a vehicle is so that the occupants in the vehicle that is following behind on the road can read what the bumper sticker says. Most bumper stickers are no more than twelve inches long and three inches wide. There actually a lot of bumper stickers out there that many people find amusing. Some of these bumper stickers have messages that make us smile, while other bumper stickers make us want to scream. Bumper stickers are excellent at one thing above all else: evoking emotions from whoever reads them.
A Brief History
When vehicles were first manufactured, most of them didn't have bumpers, so it would only make sense that bumper stickers would've been created after vehicles had bumpers. According to Wikipedia, the first Ford Model T lacked bumpers to which bumper stickers could be attached. However, in 1927, when the Ford Model A was introduced, it had bumper stickers on it. Some speculate that the first bumper sticker to ever be created was done so by a man named Forest P. Gill, who was a silkscreen printer from Kansas City.
Appearing shortly before World War II, the first ?bumper stickers? were attached to the bumpers of vehicles using wires. Gill later replaced the wire attachments with his adhesive bumper stickers, which grew in popularity due to their practicality.
Bumper Stickers Today
The original idea behind bumper stickers all those years ago hasn't changed that much. Today, bumper stickers are still used to convey messages to other drivers. Some bumper stickers are religious, some are political, some are sad, some are happy, and still others are being created with all sorts of other agendas in mind. Just because ?bumper stickers? are named to go on the bumpers of vehicles, this doesn't mean that they have to be placed on the bumpers of vehicles. Many people purchase bumper stickers and place them in the windows of their homes, on furniture, notebooks, backpacks and anything else that they can think of to stick them on.
A lot of people today place bumper stickers wherever they want to on their vehicles. Some people put them in the middle of the rear windows of their vehicles. The only thing that bumper stickers can't do is block the view of the driver while they're driving. So, if for example, you covered your entire rear window of your car in bumper stickers, you could get penalized for obstructing your view. Despite this minor limitation, bumper stickers stand for many things besides the simple messages that they convey to bored drivers on roadways. They are symbolic in American of our right to freedom of speech.
Custom Made Bumper Stickers
Custom bumper stickers may seem insignificant but they are actually effective marketing tools, offering brand visibility at minimal costs. These small patches of adhesives are seen everywhere--cars, notebooks, mobile phones, bags, glass doors--promoting a brand ever so subtly and yet so successfully.
Stickers imprinted with logo or artwork can be used as handouts at conferences or trade shows. Unlike flyers, custom adhesives won't easily be discarded and people are more likely to keep them. They're great for sticker campaigns--just make sure you post them in places where you're allowed to. Custom bumper stickers are suitable direct-marketing tools, being flat and lightweight.
Adhesives offer a limited imprint area, so you want to make sure people get your message. To maximize the use of custom bumper stickers, pay attention to copy, size, slogan, shape, and color. Try to achieve a simple look. You don't want to divert people's attention away from your copy, but you also want them to see beyond the marketing message and appreciate your logo stickers for their design. Another way of making full use of stickers is to imprinting the back with a logo or your marketing message. The adhesives? backside is always thrown out, but if you imprint a message, contact information, or an offer on it, your recipients are more likely to give these stickers a second glance.
If you have no in-house copywriter and designer, you can subcontract the creative work for your logo stickers. Once you have this, you can start choosing from among the models at Branders.com. There are permanent and removable adhesives in black and white or color. Choose the right shape, size, and type that fit your artwork. On site, you can generate a mockup of how your logo will look. Choosing the perfect model will be easy from then on.
Both Brenda Williams & Rachael Starks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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