You aren't the one who needs to be impressed by your web site. You're trying to sell your products to people you don't even know. When working on your web site, put the customer first. Here's six rules to follow.
Rule #1: Do not build a slow site. In the modern world, people are used to getting what they want and getting it quickly. If your site takes too long to load, then chances are they are going to navigate away ... then over to your competitor's place.
Rule #2: Don't make users download anything. Sure, ActiveX and other technologies can do amazing things but they're a pain to install, and open up users to viruses or other bad things. HTML is powerful enough to do whatever you need it to.
Rule #3: Don't be tacky. Customers trust a salesman who exemplifies class, so make sure your web site does this, too. Cut out the blinking text, animated GIFs, and music that plays uncontrollably when a page loads. They make the page load slowly, too.
Rule #4: Hire a custom web designer. Let's face it, HTML can be fun to learn, but there are people out there who do it for a LIVING. If you want a website that really impressive customers, you need to hire a professional to get the job done. Custom web design for your website can convince customers you're trustworthy and that means they'll give you their money.
Rule #5: Know who you're selling to. Everyone's product appeals to a different demographic. Learn what yours is, then tailor your web image to those people. Grandmothers are interested in different imagery than kids, obviously, and middle-aged hunters something else entirely.
Rule #6: Hire a talented webmaster. By this, we mean someone who is a good fit for your product and your web presence. Make sure whomever you hire knows how every aspect of your site works, and how to fix it. Your website WILL go down, at some point, and multiple times most likely.
Custom web design comes down to, once and for all, good design principles. Play by the rules, and you'll have an inexpensive but customizable site within your budget and appealing to your core audience. Plan ahead, and you'll have great results.
Custom Professional Web Design
So you're ready to set up your client's e-commerce site selling, eh, headsets. They have phone headsets, bluetooths, wireless and corded headsets, tiny little headsets that fit right in your ear, and a big pair of earmuffs that their neighbor gave them three birthdays back. Of course, getting all that up on the web means they need pages to display the items. They need categories to hold them in. They need individual pages for full descriptions, thumbnails for groups, and big full-size high-resolution images so people can see just how sleak and streamlined the headsets are. They also need a way to keep all of these things in order, and to add new ones or edit the existing ones as time goes on. But you're a web designer; you're not actually going to hand-code a specific page for every item, manually resize every image in Photoshop and type in {a href="images/really-big-image-of-another-phone-headset.jpg"}{img src="images/not-so-big-image-of-that-same-phone-headset.jpg" alt="this is the 200th phone headset image I've coded in why does my suffering continue?" /}{/a}, and wake up in the middle of the night with phonecalls asking you to change the price of headset #102 from $25.00 to $24.95. You have databases for all that, and forms, and clients who swear roundly that they want to be able to update their website themselves.
Thus, the admin system. Now, many web designers may go straight for the pre-built templates that they just have to initialize and guide the client through using. That's fair enough, but the purpose of this article is the custom web design admin system. By building the system custom, you have the advantage of complete control over its functionality. Client doesn't need to track inventory? Don't even confuse them with the link. Client wants some of its phone headsets fading in and out on the home page? You can add a field to the image manager so they can select which ones themselves, and link them right up to the actual item's page. Have a beautiful custom web design for the site's layout, maybe even a cutting-edge Flash site? Integrate the database right into it.
So what might a site selling phone headsets need for their admin system. Well, first off, they of course need to be able to manage their products; add, edit, and delete their headsets as they get new ones, upgrade existing ones, or get rid of now-outdated models. Chances are they'll want to divide these into categories; you can set the categories to choose from in a drop-down list or by checkboxes of course, but it doesn't take much to set things up so they can create new categories as things go (tip: make sure the category navigation on the site itself is vertical). They may also want a system to keep track of their orders, and possibly to edit the text on their pages.
Regardless of whether it's phone headsets, high-end computer systems, or children's toys, the best way to maintain an e-commerce site is through a database-driven admin system. By custom-building the system with your client's business in mind, you maximize your ability to integrate and control how the products work within your code, while still giving your client the freedom to update and maintain its own website.
Both Stephen Grisham, Sr. & Dustin Schwerman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Stephen Grisham, Sr. has sinced written about articles on various topics from Web Development, Internet Marketing. Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a company that provides. Stephen Grisham, Sr.'s top article generates over 12100 views. to your Favourites.
Dustin Schwerman has sinced written about articles on various topics from Web Development, Web Development and Boating. Dustin Schwerman is the head web designer for Truly Unique Website Design. Truly Unique offers services, and their clients offer diverse products an. Dustin Schwerman's top article generates over 27100 views. to your Favourites.
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