Dani Johnson is one of the most well known stories to come out of the world of Network Marketing. A broke cocktail waitress - living homeless with only $2.03 to her name, Dani Johnson had just lived through her husband stealing everything she had and running off to another country with all of her money. Homeless, broke and destitute of every success she had ever had, she started a distributorship in the Home Business industry off of borrowed money.



In 10 hours, she had made nearly $2000. That year, from a business she started out of a car and a pay-phone, she pulled in more than $250,000 in profit and has since gone on to be one of the most remarkable leaders in the history of Network Marketing.

What is the Script Book I've heard so much talk about?

I have to say that Dani Johnson is the best recruiter I have ever heard in the Network Marketing industry. She is one of those 'prodigy' business owners that have a skill level that almost seems unnatural because it is so comprehensive. Dani Johnson's Script Book is a collection of phrases, concepts, and techniques that allowed her to sponsor 30-100 people every month into her company.

In the Script Book, there are two audio training CD's that come along in the package that explain the techniques, principles, and strategies you need to know when using the Dani Johnson scripts.

You will hear Dani personally coaching distributors on how to be successful using the scripts, and the CD's also help you develop the posture and tone you need for successful sponsoring.

What key concepts make Dani's Script Book so effective?

Dani's techniques are driven by the same ideas that create all relationship-recruiting processes.

She focuses on building a strong rapport with her prospects and finding out what key factors they are looking for in an opportunity. She then drives the entire recruiting process around the core elements that her prospect already told her they wanted.

So Dani Johnson has a personal, heart felt, one on one approach that draws out the dreams, ambitions, and desires of the prospect. She creates this by asking heart felt questions, making people feel appreciated, and genuinely being interested in what the other person is saying.

What are some of the advantages to using the Dani Johnson Script Book?

There are both some advantages and disadvantages to using the Dani Johnson script book that you need to consider before you decide to base your business recruiting off of these strategies.

The advantages are many. If you use the script book, you have a simple guide to judge your recruiting mistakes by, and it allows for tremendous feedback and improvement in the sponsoring process.

You'll be given an idea of things that are both a good and a bad idea to discuss with your prospects - if you want to be successful. Also, the Dani Johnson techniques are proven through thousands of testimonials to be effective in helping people even with no previous success to recruit like crazy.

There are also some strong disadvantages to using the Dani Johnson script book, however. You might not enjoy reading a script when you are on the phone. You also might just plain not enjoy the Dani Johnson recruiting methods, or the way she talks to people.

For a period of time in my business, I had a lot of people in my team using the Dani Johnson script book. While it certainly was successful for those who were good with it, it actually made some people worse at recruiting because the process was so 'against their grain.' In short, the script book is definitely not the solution for everyone, while it certainly provides effective strategies for certain people.

The other thing to consider if you want to work with Dani's script book is where you buy your leads.

The script book certainly does work for those who are trained and practice a great deal with it. However still need quality prospects to talk to. Most MLM trainers would recommend that you purchase leads from lead vendors and 'cold-call' them. Working with purchased leads can be frustrating, expensive, and a poor use of time unless you are a 'Ninja' at recruiting.

A more cost effective strategy with the internet today is learning how to generate your own leads, who know who you are and are expecting a phone call from you. Those people much more easy to recruit, and it takes less time and is easier for your team to learn.

Consider creating a strong, simple and effective attraction marketing system into your business - you'll be on your way to recruiting more distributors faster than you ever have dreamed possible!