MXI Corporation is based out of Nevada and has introduced new product lines called Xocai. Xocai manufactures a number of chocolate health food varieties based on unrefined Cacao, Acai berries and various other health related ingredients. Research has shown that his specialty chocolate contains elevated amounts of antioxidants which are known to be beneficial. MXI opted out of retail channels and utilizes Multi-level Marketing (MLM), also known as Network Marketing, to distribute their chocolate. In marketing this chocolate a new category has entered the marketplace referred to as Healthy Chocolate.



This distribution model or channel strategy being employed by Xocai has become very popular. The United State alone has an enormous appetite for chocolate. When looking at the average personal consumption worldwide, the business opportunity speaks for itself. Add the health benefits of chocolate and MXI delivers a very marketable product. Health product via relationship marketing and that combines for a powerful blend and presents a viable model for opportunity seekers.

Xocai Distributorship present significant opportunities for sales and market penetration. Entry is relatively easy with a thirty nine dollar distributor fee. Referred as a Xocai membership, the membership entitles a MXI business owner to generate income by several methods.

Compensation is based on cash flows come from traditional purchase of Xocai lines at wholesale with resale at retail and the distributor keeping the difference. The second income results from marketing the business ownership opportunity and creating a group of fellow distributors. A percentage of each associates product volume is returned as a commission.

The Xocai MLM business plan has been created using a binary compensation payout. Xocais generous plan has a maximum disbursement at fifty percent of chocolate sales volume. Commissions earned are built on total distributed volume of the lowest volume channel.

Hypothetically, a high producing channel has thirty thousand in monthly volume, and a lower channel has twenty thousand in monthly volume, the commission is based on the twenty thousand channel volume. The two channels, a lower and higher are subtracted and the residual will move forward and remain until the following week. As a bonus, a Quick Check of either fifty or one hundred and fifty dollars is available. The amount is dependent on the startup volume purchased by a new Xocai distributor.

Respected economists recommend starting and growing network marketing businesses like Xocai Healthy Chocolate. Industry analysts have stated that Xocai is capitalizing on a unique market segment. Business lecturers suggest that telephone advertising, automated Internet mail, direct sale and group training related presentations be employed for successful start up and growth. Healthy Chocolate is becoming a respected business and threat as market share is transferred from traditional brands to Xocai.

Xocai healthy chocolate will only become more popular over time. Xocai is expanding in the US, Canada, Australia and Europe. Healthy Chocolate is in the initial growth phase of product marketplace introduction and will continue to grow rapidly for the next three to five years.