Somewhere there will always be someone in need of a companion : lonely hearts locked in a busy job schedule with little time to socialize but recognizing that they must link with someone they can share affection or interests with. Somewhere there is a man or woman looking for a life partner. Somewhere there is a man or woman who has lost a mate and feel so alone and lost. These are life's unavoidable circumstances which create and maintain the need for your dating agency.



Starting and operating a successful Dating and Escort Service can bring in more than $100,000 per year for the sharp, aggressive, imaginative business person. The secret to success with a business of this kind is advertising that presents your services with a "show business" flair - while still maintaining good taste.

To get started, you need an impressive looking web site. Much of applications and contacts are done online these days , which is an improvement on the cumbersome paper forms and catalogs.In addition to the usual questions such as name, address, telephone number, marital status, place of employment, hobbies, likes and dislikes, your web application forms should contain:

A short personality test which can be obtained with a bit of research at your public library. For ideas, samples, and even tests you can use intact, be sure to check some of the modern women's magazines. Better still copy a successful format from another web site. You can begin as an affiliate to a bigger operation and gain the advantage of a free website to start with. One of such is DIY-DATING ( http://tinyurl.com/hy6g8 )

As Dating Agencies have evolved to become more and more inpersonal gone is ,the need for the impressive a store-front office, and the need to set up in the better part of the business district in your city. In fact your office may be just the ironing table under the stairs. Your website is your store front; your computer is your letterbox and front office desk; the world is your oyster.

Who are you trying to serve with your dating agency ? Your web site needs to be upbeat and attractive without being "jivey" - one that would appeal to the more conservative or mature as well as the younger generation. Many of your clients are going to be mature, and be reminded, the mature, intelligent sector of our society is "getting younger" and more vigorous, "still interested in life" more than in years past. In other words, the design of your web site should reflect a modern attitude, but with solid values.

A picture gallery is of course extremely important. Make your site database completely searchable to those who have registered to use your service. These pictures can pose a problem for you while you are in the beginning stages - so don't hesitate to gather pictures of various relatives, friends who are not necessarily located in your area - or even visit a nearby campus and ask if you can take pictures of some of their best looking men and women. You will need to get a release signed by each one, and you simply explain that you are putting together a picture display book of terrific looking people in the area for the promotion of your business, and their names and any other information will not be publicized or released. Otherwise you may purchase pictures from an online gallery.If you are an affiliate to a bigger operation , you will have less problem with ?seed? pictures which should encourage new members to also submit theirs.

A carefully designed web site questionnaire will usually do the match making through comparing interests , which is another advantage of online dating businesses. You never meet any of your client; but only create a medium for them to interact. Succesful local dating agencies however often go a step further by organising regular events where members may interact.

Advertising is the key to your success with this project. A small classified ad, run for about a week in the "Personals" column of your area newspaper, should start the ball rolling for you. Some ideas for pulling inquiries from men might read like this: "Career woman, new to area, seeking dates with honest, fun-loving guys. Reply at http://www.datingsuper.com ;" or, "Young recent divorcee ready to start dating again. Details at http://www.datingsuper.com ."

And for attracting inquiries from women: "Young business executive wants to meet eligible ladies. Reply at http://www.datingsuper.com ;" or, "Active and ambitious young man wants to meet wholesome, All-American kind of girl. Check out http://www.datingsuper.com."." Don't neglect online advertising however. Google ads can also be quite effective in bringing traffic to your web site.

At the time you have an ad of this type running, you'll want to have bulletin board ads and notices on all the college campuses, in as many company newspapers as you can get into, and wherever people are most likely to take notice. This ad should be a straight advertisement inviting people to "get out of the rat race" of the singles game by joining your dating club. You'll of course emphasize confidentiality, respectability, and the fact you deal only with people who are really serious about meeting new friends and forming lasting relationships.

Your ads soliciting new members should tell readers you'll help them meet new friends and enjoy dates with people especially matched to their own likes and dislikes. A sense of fun and excitement should be conveyed, but at the same time, honesty, respectability and trust. Write your ads from the point of view of the people you want to sell to - build from what you believe to be their special wants, and visualize their thinking. Put yourself in the place of a prospective new member, and understand that it takes a great deal of nerve, we might even call it COURAGE, to make that move to ask for help in dating. (It is generally easier to just let things slide along - stay in that same old "lonesome rut" than to ask for help - and risk disappointment.)

Run a regular ad in your Thursday and Friday papers, and also in the yellow pages of your telephone directory. Pass out business cards to all the car rental agencies and the restaurants near the travel centers and to anyone and everyone having any thing to do with convention or tourist arrangements in your area.

This is a business that will provide pleasure and profit to a person who is out-going, fun-loving, gregarious, but who is sensitive to the needs of others, and enjoys seeing people "get a new start," or seeing more reserved ones "come out of their shells." It used to take a lot , but it does take less to get started in this business than it does for some other endeavors. It is one that can start for next to nothing and grow, improve, and even spread to franchising size.