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Day In The Life Of Obama

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Smashin' Supreme, Blue Thriller, and Say it Ain't Soy. Though they could easily be confused for a playlist on someone's i-Pod, these three names are just the beginning of the colorful and delicious menu of smoothies (or as they call them, "stirs") at MixStirs, one of the nation's newest, rapidly growing smoothie franchise chains. Currently spread across 17 locations in 5 states, the business has proven to be a successful one both on the east coast (in Massachusetts, New York, New Jersey, and Pennsylvania), as well as much further west, in Henderson, Nevada. Regardless of location, flavors like Chocolate Nirvana and Peanut Butter Blast have proven only to add to an original and worthwhile business plan that sets this smoothie outfit apart from the dozens of others.



The MixStirs Difference

In a world of ever-increasing numbers of smoothie companies, what sets MixStirs apart is their site selection. While the average smoothie outlet chooses an independent building as the place to set up shop, making active customers come to them, MixStirs has decided that the best way to run a smoothie business is to take their stirs to where their active customers are: namely, gyms and fitness centers.

According to MixStirs president, Michael Greenberg, "We have taken advantage of the captured audience venues and have geared our franchise toward the fitness center. Most of these members are looking to get something either before they workout or after, even if it is just a bottle of water." And if instead of that bottle of water, there just happens to be a thick, ice-cold smoothie available, no one with a spare dollar is going to pass up the choice.

But the sites available to MixStirs franchises are not limited to gyms. The standard 400-800 square-foot kiosk is designed also to be built in malls, transportation centers, and sporting venues: anywhere that active people tend to congregate. The benefits of this creative plan are at least twofold. First, convenience spurs business, so more people are more likely to come by and purchase a stir, which produces a greater income. Second, because the space rental is so small (compared to a traditional retail shop) overhead is far less than the competitions. This combination of high income and low expenditure makes the take-home higher and stress levels lower, which is a great combination for any franchise business owner.

Life as a Franchisee

"The best aspect of owning a franchise," Greenberg says, "is that there is a system built for you. You don't have to figure out how to do things as they have been figured out for you." With a MixStirs franchise opportunity, that is entirely true. From the moment a franchisee spends the initial franchise fee of $25,000, the franchisor is actively involved in making the new business work most effectively.

At the outset, the franchisee is not required to have any previous experience in restaurant ownership or management; everything is taught to him from professionals in the industry. Marketing, operations, and management training is all provided from the get-go, as well as "mock" training at an existing location and "hands-on" training at the franchisee's new location. The franchisor even helps with site selection, demographic analyses, traffic studies, and visibility checks. Or, if the new franchisee is so inclined, he can opt to pursue his MixStirs franchise in a location that the franchisor has already built and prepped to be taken over by a franchisee. Any way you look at it, Greenberg's pet phrase is true of MixStirs: "When you own a franchise, you are in business for yourself, not by yourself."

Fair Warning

No matter how conducive to business success owning a franchise can be, it is still business, and business is always hard work. So says Greenberg, "The biggest surprise I have seen is that many franchisees think that by buying a franchise they won't have to do anything and will just automatically get rich. Regardless of whether you are a franchisee or not, you need to work if you want to be successful."

Despite the vast potential success that a MixStirs franchise can attain, there will always be costs to pay and challenges to overcome in getting there. Currently, the great challenge that Greenberg is seeing before his franchisees is the state of the economy: "With money as tight as it is, there is only so much to go around. And with the restaurant industry continuing to grow, it makes it tougher and tougher to get people into your store."

To some people, that may seem like a setback or obstacle to get around, but for the right entrepreneur, it's only a challenge to press through to the other side. And with 5% of gross income going to royalty fees and ½% going to corporate advertising, franchisees can be certain that they aren't pressing through on their own, but with the steady support of the franchisor. A strong business model, a good franchisor, a steady franchisee, and constant corporate development all thrown together have proven so far to be enough to get MixStirs further and further ahead in the industry, and in the future, that is only likely to continue.

Mix it up

This is definitely a different spin on the classic smoothie, and if one of MixStirs' business opportunities sounds like the way to go for you, dig around and find out more about them. They are more than willing to send you information to help you decide if MixStirs is the perfect fit for you.
Day In The Life Of Obama
If you live in a first world nation, refrigeration is nothing new; in fact, it's so old that most people walk past refrigerators day in and day out without ever giving them a thought further than wondering what tasty treats await inside. It's this very same ubiquity that makes refrigeration a booming industry and a growing environmental concern in the United States.

Because the average industrial and commercial refrigeration units use various chloro, hydro and fluorocarbons as refrigerants, and these chemical compounds have been found to have damaging effects on the ozone layer and contribute to global warming, the government has responsibly put numerous regulations on how they're used and how they're disposed of. Unfortunately for many companies that rely on refrigeration for the life of their business (supermarkets, for example), these regulations are strict and require a great deal of verifying follow-up paperwork, all of which is hard to attend to as in-house projects. As with most things, this hard task has produced an entire industry dedicated to refrigerant abatement, which is the proper, safe, and legal removal of expended refrigerants.

As with other environmentally hazardous substances, when a refrigeration unit of any size is at the end of its life cycle and needs to be disposed of, the material must be recovered, and properly handled per EPA regulations.. Whether the facility using the refrigerant compound has the means by which to contain it or has to bring someone in to extract it from the system, it is far easier to call professionals for handling refrigerants rather than attempt it alone, and that is precisely where Rapid Recovery enters the picture.

One of the most effective and trusted brands in the market, Rapid Recovery has mastered the business of serving both clients and franchisees as though nothing else matters. According to one franchisee, Dylan LaMere, "for those seeking self-employment with an opportunity to expand and be able to run your business the way you want, there is no better franchise opportunity. Over the past few years that I have been working for myself, I have seen tremendous growth in refrigerant abatement, and it is another way to do your part in keeping the world a safe and healthy place to live for future generations."

Being handed generalizations about the whole industry and this franchise opportunity in particular, though, shouldn't be enough to sway any good entrepreneur to purchase a franchise. To get a better idea of what makes this franchise business such a worthy investment, it's vital to get a glimpse of an ordinary day's work, the services provided, and the day-to-day relationship with the franchisor.

Part of the beauty of Rapid Recovery franchises is the variety of work that each franchisee gets to do on any given day. With a large home territory, the franchisee receives client calls through the company call center, and the customer needs that come with these calls can range from pre-demolition refrigerant abatement to recovery cylinder abatement to onsite recovery with custom-built, one-of-a-kind Rapid Recovery machinery. Whether the client is a demolition team who doesn't want to address the hassle of removing, recording, reporting, and disposing of environmentally damaging refrigerants, or a naval battleship that has to offload their cooling agent while in port, the Rapid Recovery franchisee can handle their call.

Whatever the call of the day, Rapid Recovery can and does attend to it better and faster than anyone else. But the client is not the only one that Rapid Recovery serves at full capacity; the franchisee actually receives as much valuable attention from the franchisor as the client does from the franchisee.

According to franchisee David Wallace, "the biggest challenge is the amount of responsibility you carry. As the owner, there is no one to take your place, so when something needs to get done that's really inconvenient, it usually ends up being you that carries the burden." And, because the franchises are both owner and operator by the design of the franchise, David is correct, responsibility does fall squarely on the shoulders of the franchisee. However, other franchisees giving their two cents also bring up an important point: Matt Jahn adds, "you also get tremendous support and advice from the corporate office and staff. It's great to know that you can concentrate on doing just a few things very well, all the while knowing that the support staff will take care of handling a lot of extra work, such as billing and invoicing, bill collections, insurance, and payroll," not to mention "training and certifying all employees." Another franchisee, Terri LaMere adds, "the corporate office is great to have for all questions and doing most of the bookkeeping."

It may sound too good to be true, but in fact, the franchisees are being completely honest. The central staff of Rapid Recovery serves basically as an office staff for all their franchises, taking care of invoicing, bill paying, collections, receiving client faxes, and directing calls. As well, the business has a standing relationship with Administaff, who attends to franchisee payroll, tax, and benefit needs, so that they don't have to. Quite literally, all the franchisor wants franchisees to deal with is the day-to-day task of fieldwork, giving their full attention to clients during the week.

Of all business opportunities, this franchise has developed a system that makes refrigerant recovery as quick and painless as possible for everyone involved. It is a business that is mandated by the government, so there is no potential end or diminishment of jobs in sight, and with a central staff this good taking as much weight off the franchisee's shoulders as possible, there is no reason to think anything but the best of this business. And according to David Wallace, neither of those are even the best part of the business; "the income is the best aspect of franchising with Rapid Recovery."
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