Short-term and long-term investing are, in the basic sense, the twin pillars of an investment portfolio. Short-term and long-term investing are two different but complementary strategies for making your money go to work for you and build more money so that you can live your dreams and have the things you want in life. The sooner you start to work on them in your life the better.
Short-term and long-term investing, as their names suggest, focus on two different ends. To do long-term investing right, you must map out plans for what you want to have accomplished, financially, over the very long haul of your life: 10 years, 20 years, 30 years, even 40 years into the future. Your life dreams, plans for your family, and career and post-career plans are some of the factors that play into making your long-term investing plans.
If you are making use of the advice of a financial professional, he/she can help guide you into what investment vehicles are right for achieving your personal goals in the long run.
One of the keys to long-term investing is what investors call "buy and hold" strategies. With the buy-and-hold technique, an investor picks investment vehicles such as the stocks of companies that he expects will be stable, profitable, but (typically) slowly growing companies over the next decades. The stock is bought and then allowed to just sit there in the investor's portfolio. If that stock has a bad week, a bad month, a bad year, a bad three years, the investor does not worry and does not sell the stock, because his focus is on how much profit he will have in the long term, not the short term.
Another important aspect of long-term investing is called the re-investment of dividends. In short-term investing plans, dividends are typically taken--meaning, the investor requests and receives a check for the amount of the dividend pay-out or takes payment of them in some other way so that they act as income. But with the re-investment of dividends, all of the money is immediately used to buy more stock--usually, more stock of the company that paid the dividend.
If the company is a good long-term choice, then it is expected to be worth more in 10 to 40 years than it is today, and therefore using dividends to buy more stock is a strategy for compounding long-term profits which will level out business fluctuation in the long run.
Definition Of Long Term
- Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site.
- Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites.
- Create links, back links and cross-links between the satellite pages and your money site, improving your link popularity for all websites, especially your money site.
- Display articles or e-books related to your industry and place these articles on your websites being aware of the best location based on keyword dominance.
- For long-term, viral marketing results, create articles or e-books that you will either sell on your website or offer to public domain websites where your link information must be retained for use by anyone else on the internet; these articles will create links that go back to your money site or your niche sites.
- Follow the same steps in Tier I and II for all the niche sites as you did for your original money site; that is, design a SEO-optimized website and follow Tier II strategy to create the necessary link popularity to drive traffic to these sites.
Monitoring
In order to determine if the SEO efforts are successful, you must monitor results of for number and quality of back links, PR and web trend statistics. There are many sources for generating this data as well as programs that will assist in these analyses. Whatever method you choose, whether it is using specific programs or setting up a spreadsheet for entry of data, be consistent in tracking the data. There will be fluctuations from day-to-day that you should expect. You are looking for general, overall upward trends, not short-term blips. Upward progress followed by maintenance of a strong position with slow, steady growth would indicate a successful SEO campaign.
This 3-Tiered approach to SEO Strategy is very effective when implemented with the patience it takes for long-term results. Short-term "fixes" and "tricks" may have an effect in the short-run, but as the search engines change and adapt their algorithms -- as they doing almost monthly -- what worked today for quick results may actually get you banned tomorrow. This strategy is based on search engine directives: Well-designed websites, free of bad code, offering information, services or products of interest to the internet community will create their own base of popularity -- for which you will be rewarded by strong, growing traffic. When you are in it for the long haul, your strategy must utilize long-term efforts.
Both David Brishen & Ajaay Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
David Brishen has sinced written about articles on various topics from Investments, Stock and Investments. David Brishen is a private investor who writes about investment fundamentals and strategies. Learn how you can make more out of your money at the author's website
