There is no way around it: if you have a website for personal or business use, you need to learn the basics of web design in order to find an appealing scheme that will attract visitors to your rather than drive them away. The secret to the success of your website depends on the way you have designed your site.
The first and foremost thing you will want to do in order to have a clean looking design is to ditch those elementary page counters. If you need to track the statistics of your website, find a host that will give you this information easily and quickly. They will probably also have more detailed information for you rather than just what a simple page counter can give you. Most of the time, page counters are seen as tacky. No customer will care how many people are visiting your site. They only care about what your site can provide for them.
If you want to get the attention of potential customers, it is a good idea to have a good web design and a quality product or service to sell. Do not try to bring people into your site with blinking pictures and flashing text. This will only make you look desperate to attract attention. Many people realize after looking at a lot of websites that the sites that use these gimmicks probably are not selling a quality product. They put more of an effort into getting people to their site rather than providing their customers with what they need.
Another thing that will annoy your potential customers is making them install a different browser or plug-in to view parts or all of your site. Try to keep your site as simple as possible. If you want to use multimedia to present your product or service, you can but put it is a format that most people can access without having to download anything beforehand.
You will also want to make your website make sense to the people who are viewing it. Make sure your titles are clear and they describe exactly what you are selling or representing. If you make your page titles unclear, potential customers can be turned away because they think that you are using misleading tactics in order to get them to stay on your site. In the same vein, do not try to use cheap tricks in order to fool the search engines to bring up your page more often. Just because your site now falls at the top of the list for a specific keyword, that does not mean you will get any more business. In fact, once people are fooled by your trick, they will be less likely to be fooled again. Try to be as honest as possible when making a good website design.
Web design is not a tricky subject. It just takes a little time to learn what tactics work and what ones will drive your customers right out the door. Be honest, make it simple, and you will have a successful website for your online business.
Definition Of Web Design
It's the Unique Selling Proposition of the site that attracts the surfers. After all people only visit your website for a few seconds on average. It's up to you to catch their attention and make them go through the contents of the website.
It's easy for me to say that the contents of the site should attract the attention, but trust me it is not that easy! But, let me see if I can help you in some way or the other.
The first thing that you should look at is the design of your Home page. It needs to be done with great care. You should make it attractive, catchy and marketable.
The Home page of any business website should have convincing sales arguments that can attract the surfers to learn more about your business. The more convinced your target audience is, the better it will be for your business, because you will be able to change the visitors into customers.
Good sales argument means that your website is catering good USP to the visitors. The USP should incorporate the benefits and the services that your company gives to the clients. To create a good USP, you should ask yourself a few basic questions such as what's the difference between your website and the other sites, who are your target audience and how will your USP attract them.
You should also clarify to the surfers the prospects of your company and the reliability that it can provide to you. To know the minds of the target audience, their likes and dislikes, you have to frame a market research - this is a must and will give your efforts a natural and sharp focus.
You might wonder -- do I have to pursue market research, which is both costly and time consuming? But don't you take bitter medicine when you are ill? Similarly, market research is a must before designing for your website.
The articles of your website should satisfy the target audience. Moreover, the articles must be written in simple language, because the surfer is going through a website, not a piece of literature. The audiences often get attracted by catchy slogans; therefore, choose your slogans carefully. Try to include testimonials and claims you make by people who've used your services and products. It will make the visitors trust you.
As always there are more variables involved, but having a USP is a good first step.
Both Jordan Mcpelt & Sameep Shah are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jordan Mcpelt has sinced written about articles on various topics from Pets, Cars and Pilates Exercise. Jordan Mcpelt is a professional author who specializes in and
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