Do you prefer a dentist who is friendly and concerned, asking about your comfort at every step, or do you prefer a brisk practitioner who proceeds on the assumption that if you're uncomfortable you'll express that?
2. Appointment availability.
Are you restricted to certain days of the week or certain times of the day when scheduling appointments? Can the dentist adapt your schedule?
3. Office location.
Is the practitioner's office conveniently near where you live or work, or will you have to go out of your way to get there?
4. Appointment reliability.
Some dentists adhere to schedules more than others. Some even schedule several patients for the same time slot. Can you afford to wait half an hour, or would that be a problem for you?
5. Expertise.
If you have particular procedures in mind, such as cosmetic dentistry or implant tooth replacement, does the practitioner have satisfactory experience in that specialty? How many years has he or she been treating patients with this specialized care?
6. Financial considerations.
Money is the first thing that many patients and practitioners want to discuss.
7. Insurance plan coverage.
You should have no difficulty learning from the dentist's office staff whether they accept your insurance plan. Keep in mind, however, that many plans provide only partial coverage for many procedures, and may limit the frequency of procedures that are covered in full. For instance, your plan might pay for two cleanings a year but your dentist may recommend three.
It isn't enough to learn only whether your plan covers a particular practitioner. You will also need to ask whether the office wants full payment up-front or accepts a co-payment and handles its own reimbursement. (If it doesn't, you are expected to pay the full amount, then file paperwork yourself to receive reimbursement.)
Keep in mind that insurance coverage varies enormously. Insurance companies often change their policies about repayment rates, co-payment amounts, scheduling, and the like. Practitioners also feel little duty to remain "loyal" to plans that themselves have no loyalty. It isn't unusual for a dentist to start out working with many insurers and then, years later, begin weeding out the more difficult payers, or simply dropping coverage altogether. Therefore, searching for a dentist based mainly on insurance coverage is not recommended.
You should also ask about alternative payment methods. Many dentists still follow the traditional policy of wanting payment in full at the end of each visit. In fact, many dentists today are choosing to switch from insurance-based practices to a fee-for-service system to regain control over treatment processes and patient care.
More and more dentists offer flexible payment policies, even for more complicated procedures. Ask whether the office can work out a monthly payment schedule rather than up-front payment. Some offices accept credit cards, too. Your dentist should not make you feel in any way embarrassed for asking questions about the fee or payment policies. When recommending any treatment plan your dentist should be willing to specify fee structure and schedules (and be willing to put it in writing.)
8. Warranties.
Few dentists guarantee their work for a specified time period, so a practitioner who offers an estimated time period, and refuses to put the guarantee in writing, is not necessarily inferior. However, a dentist who does stand behind his work is undoubtedly confident of its lasting quality. That is a good sign, though the patient should also understand that much dental work is time-limited. Your dentist should alert you to the life span of the treatment made and what he or she recommends if the work needs to be redone at some later date, as it often does.
Dental Office Receptionist Jobs
When dentists need to increase their patient load, they generally kick-start their business with external dental practice marketing plans. This is a great way to build clientele, but when you add smart internal dental office marketing strategies, you can further increase the results. It might seem like adding work to your already busy schedule, but it only requires a few extra minutes of your time. You will find the trust you already have with existing customers will bring in a smaller number of new customers, but each one will be profitable and well worth the time.
Mention Your Need For New Clients
Many customers and possible clients often don't phone your office because they think you are not taking on new patients. Instead of asking for referrals, employ smart dental office marketing strategies and mention to your patients that you have room for new patients. Your patients will become eager to get their friends, neighbors, family, and even occasional acquaintances in before your 'few' available spots are full It really is as simple as that - patients don't associate asking with referral as meaning you actually have available timeslots for new clients.
Make Referrals Worth The Patient's Time
Many dentists consider giving piles of pre-printed 'thank you' notes their internal dental office marketing plan. These aren't going to send the message you intended. Add smart dental office marketing strategies that will truly make your customer feel appreciated. Instead of printed cards, send out a hand written 'thank you' to give it a more personal feel.
For each new client a patient brings into your practice, give each patient a reward that changes or increases with the more people they send to your office. To make this easy for the patient, provide them with a business card that has your business information on the front and the patient's name and reward on the back. You can offer the referral a small discount or reward to encourage referrals to come into your practice. So long as you set up a cost-effective program, the benefits of this type of dental practice marketing will outweigh the costs.
Provide A Personal Service
Adding a human element to your practice will strengthen your internal and external dental practice marketing plan. Set aside a portion of time each day to contact your patients simply to inquire about their health, and thank them for any referrals. This sounds like a waste of time that would be more profitable if you were treating additional patients, but there are several reasons to do this.
A simple phone call to your patients will make them feel you are genuinely interested in their health. It gives your practice a patient driven, not profit driven, feel. With superior service, your patients will be more likely to mention your name to others, return more often, and are even more likely to pay their bill.
To increase the clientele already attracted to your business with external dental practice marketing plans, add smart internal dental office marketing strategies into your daily business operations. This will help to supplement your business, provide you with quality, profitable referrals that will likely stay with you for years to come, and will further increase your clientele through word of mouth. Best of all, you don't have to work harder or spend a huge amount of time to see results if you simply market wisely.
Both Minh Nguyen, D.d.s. & Christine Okelly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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