There are numerous Website designers and then there are Website designers. The former can just gather a few images, animations and inject them with some text while the latter can produce online masterpieces that attract, interact and can even result in a well deserved contract. A number of factors combine to present a professional Website.



The first factor that every visitor notices on visiting any Website is the appearance. The website should appear crisp, smart and neat. Your text should not overlap on any demarcated lines or should not spill out of the background image. If your Website requires images, then experiment with various resolutions until you find the one that looks sharp but loads fast enough. Keep the image size restricted to the minimum. Animations, videos, and other high-resolution graphics require lots of space and slow the site considerably so use only if required. The temptation might be huge since it might drastically improve the appearance of your Website, but if your visitors are using older machines without a broadband connection, then they might not wait long enough even for your home page to load.

The next thing that your visitors might want to see or read is quality content. Your content should activate the imagination of your visitors as they continue reading. If your site has advertisements then allocate a fixed corner for those advertisements. Do not merge your content along with the advertisements since it will only confuse your visitors. Your content should also contain the keywords within the first 250 words. Spread these out evenly in order to please the search engines. Do not stuff your Website with too much content, and instead concentrate on providing high quality content. You should also provide the details about yourself and your business on your Website. This will enable your visitors to place their trust in you and your Website.

If you provide links in your Website, then ensure that you keep all the links alive by regularly testing them. Also, update content on a regular basis to keep it interesting enough for visitors to return on a regular basis. Keep an eye out for and develop new links to improve your Website. A professional Website should contain menus and sub-menus that easily guide visitors to their desired locations. Ensure that graphics and text merge to form a seamless package that impresses visitors in form and function. Your entire Website should follow a particular theme throughout the Web pages. This will result in a simple format that your visitors can easily follow.

In order to keep attracting new visitors, you should also offer various freebies such as e-books in exchange for memberships. This could provide you with a database that you can use for future communication with your visitors. Ensure that your visitors can download all the freebies within a short time by offering files in zip form. Insert auto responders and RSS feeds in your Website to stay in touch with your visitors. This will increase the chances of converting your visitors into paying clients.

A professional Website should not only look smart and professional, but should also satisfy the different needs of visitors. Your visitors should be fascinated with the appearance of your Website and should easily be able to navigate within the confines of your site. A professional Website should thus work without any jerks or flaws and should offer new material to your visitors on a regular basis.