A Guide to Business

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Did Not Get Paid

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Ever wonder why there is check advance businesses on every corner? Well, in our fast-paced society, everything is speeding up. And guess what, we also want to get paid faster too. We want tomorrow's paycheck yesterday. There are several business savvy ways you could speed up how you get paid. This article will discuss four ways to get paid faster



Prepaid

The absolute best way to cash flowing into your bank account is to get people to pay for products or services before they are actually delivered. To do this you typically need to have what sales closing coach extraordinaire, Lisa Sasevich, would call an "irresistible offer". For example, you are a dentist and you want to start offering a teeth-whitening service that is going to require new equipment and supplies. Although, you have not ordered the equipment or supplies, you could already start offering the treatments to your patients. You could offer them 20% off if they prepay for the upcoming service offerings. If you sell 20 of these treatments at a price of $1,500, then you would have $30,000 payday just by having people prepay. An added bonus of this strategy is that by pre-selling you just financed the equipment and supplies needed for the teeth whitening service. There is no need to dip into your savings and no need to go to the bank for a loan. Using the same example above if the teeth whitening equipment cost $10,000, then you just made a $20,000 profit or a 200% return on your investment at the time of purchase. To put this perspective if you would have invested in the Down Jones January 1, 2008 as of August 27, 2008, you would have a return of -11.8%.

Discount for cash payment

This is a spin off of the prepay strategy discussed above. Many people who work in private practices may still bill people for services. A hospital I worked at in L.A. gave huge discounts for cash payments on the day of service. It incentivized people to pay in cash. Not only did that help get money in our account sooner, but it significantly reduced man hours needed for billing. Those savings were passed along to the customer in the form of reduced prices for cash payment.

Late Fees

If you bill your customers start charging late fees. The easiest way to determine what your late fee should be is to decide on an annual interest rate you will charge and then divide by twelve. For example, you want to charge 12% annually for being late, and then you monthly late fee would be 1%. One thing you must do if you charge late fees is to make sure that the late fees are part of the original agreement. Best practices would also dictate that you make sure the late fee rate is clearly identified on all statements and invoices.

Deposit checks from your personal computer

This is probably the coolest strategy of all. Right now, Irwin Union Bank has a product called the MicroBank. This device lets you scan checks right from a personal computer and lets you immediately see those checks in bank account. Imagine scanning a check through this device and immediately seeing your bank balance increase on your computer screen. Instead of making deposits every couple of days, you could make them every day. This product can seriously accelerate your cash flow if you are dealing with a significant amount of checks.

Hopefully, one of these four strategies will significantly speed up your cash flow. Life keeps speeding up. In the last 40 years we have gone from snail mail and office memos, to the fax machines, to e-mail, and now to text message. And with text message, we have even invented another version of shorthand because we don't have enough time to spell out the words. So at the end of the day (or @TEOTD), increase your bank account balance by increasing how fast you get paid.

Copyright (c) 2009 Aisha Jones Scheffel
Did Not Get Paid
AdSense is one of the best ways to monetize your web traffic. People see those little Ads by Google tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we are getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can't buy their way to the top

Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.

I say in theory because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.
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About Author
Both Aisha Jones Scheffel & Jaspreet Singh-1 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Aisha Jones Scheffel has sinced written about articles on various topics from Bankruptcy Law, Adsense and Mortgage. Aisha Jones-Scheffel is "The Doctor CFO". Get her FREE SPECIAL REPORT, "7 Never Before Told Ways to Make Your Practice Stop Bleeding Money (That Has Nothing to do with Insurance or Billing)" and her FREE money management how-to tips at. Aisha Jones Scheffel's top article generates over 4400 views. to your Favourites.

Jaspreet Singh-1 has sinced written about articles on various topics from Adsense, Pets and Adsense. Please browse for more information at our websites.. Jaspreet Singh-1's top article generates over 880 views. to your Favourites.
Calculation Of Working Capital
More importantly, it enables the business to utilize its existing funds without the long waiting period
 
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