Did you know that you could attract more web traffic more effectively when using a combination of natural and paid search listings? Although there is undependable evidence showing that you can get to the top ranking in both paid and natural listings, which can possibly triple your click through rates. Crossing ran a recent report that supposes that running an integrated natural and paid search campaign leads to improved online performance over running either a natural search or paid campaign alone. More than likely, this is because when someone does a search, views an organic, and paid listing at the same time, this reinforces the sites credibility.



When the results of paid search campaigns were compared to the results of paid campaigns in which the same keywords also had natural search results occurring at the same time, it was found that online performance dramatically improved. For one business, an online marketing company, click-through increased by over ninety percent, visitors increased by over forty percent, orders increased by nearly forty five percent and time spent on the website increased by over thirty eight percent.

Although the research results by iCrossings may not be as important as some other unreliable analysis, it does still strongly show that webmasters who reach the top rankings of both a paid search campaign and the organic search listings achieve greater benefits.

WebSideStory Inc, performed a recent study and found that both paid and organic search traffic are highly targeted, with a rate of fifty seven million search engine visits found that paid search engine listings had an order conversion rate of 3.40 % over 3.13 % for natural search listings.

However, with paid search listings webmasters and marketers are able to get rid of keywords that do not perform well and replace them with higher converting terms. Paid search listings also allow control of the landing page and the initial message the visitor receives whereas organic listings cannot be controlled in the same way. This means that on their own, paid search listings are more effective than organic listings. The two together, however, produce a synergy that enhances these results substantially.

Natural listings are free of charge and the result of doing the hard yards of optimizing your website pages for search engines. They are a well earned result that should be aimed for by providing relevant content that is optimized for keywords and related words and phrases. To increase your natural search engine position, make sure your website is well structured with appropriate internal and external links and keep to a single main theme. To achieve top listing organically takes a lot of time and effort. Therefore, it is understandable that most marketing campaigns relying on search engine listings take advantage of pay per click advertising.

The key to the best results is to use paid search listings while optimizing your website to achieve high search engine results placement over the longer term. When you achieve natural listings at the same time as your paid listings appear, you can expect to receive additional website traffic than you would if only the one or the other appeared at a time. This synergistic benefit expresses the real value of integrating paid and natural search listing strategies to increase targeted website traffic and sales.