Some of these people have spent ?5,000, ?10,000, ?15,000, ?20,000 or more on numerous trainings believing that they were about to embark upon a lucrative new career only to leave each and every training with one unanswered question running around their minds, "Now how do I get clients?" If you are one of these people - you know exactly what I mean.
I have run my own therapy & consultancy practice for over a decade now which was started from scratch with no training, no coaching and no experience in marketing and promotion. When I quit my job and went self-employed, my first month's takings equalled my last pay check. In my second month it doubled. I now work one quarter of the hours I used to, and earn 10 times as much. Not bragging, just fact.
While I was writing this I was reminded of how fortunate I am to be able to do this for a living, and how great it feels being so closely involved with people's growth & changes. So thank you for coming to this page today & giving me the opportunity to share one of my passions with you.
You hear a lot about Small Business Coaching and probably wonder what all the buzz is about. Well I'm looking forward to seeing how you like this. Let's see what we've got in store for you in the next few paragraphs?
You must have some reasons for coming to this particular article. I have to presuppose you have reasons for being here: Maybe you are newly qualified Therapist, Coach or helping professional who knows how to practice, you just don't have any clients to practice on. Yet.
Maybe you already have a business and you'd like more clients. Perhaps you want to run your own business but don't yet, and would like to feel secure knowing how to get clients before you launch. Perhaps you have wasted ?1,000's on trainings and are eager to start making that money back.
Perhaps you're already a therapist who has done several trainings, but just can't seem to make money doing what you love because you don't have the marketing skills.
8 most common problems I hear from my clients:
1. DON'T KNOW HOW TO MARKET OR PROMOTE THEMSELVES
2. DON'T KNOW HOW MUCH TO CHARGE
3. DON'T KNOW WHERE TO START
4. ADVERTISING NOT WORKING
5. DISILLUSIONED THAT IT'S NOT WORKING
6. YOU HAVE SKILLS BUT NO CLIENTS
7. COURSES DON'T INCLUDE MARKETING
8. EVERYONE NEEDS TO MAKE A DECENT INCOME
What trends/facts support my opinions/topic?
1. I SEE STRUGGLING THERAPISTS EVERYWHERE
2. AROMATHERAPY GUILD ? RELEASED SOME FIGURES IN 2002 THAT SAID ONLY 25% OF THE CERTIFIED AROMATHERPISTS THAT QUALIFY ACTUALLY EARN A LIVING FROM THEIR PRACTICE
3. THERE'S BEEN A MASSIVE REAWAKENING, AN UPSURGE IN PERSONAL DEVELOPMENT/ALTERNATIVE/COMPLEMENTARY WORK IN RECENT YEARS.
4. COACH UNIVERSITY RECENTLY (2004) RELEASED FIGURES THAT STATED THAT ?The most recent research shows what you and I have known for years - most coaches love to coach but for a variety of reasons most have a difficult time filling their practice. Some forty thousand people have expressed an interest in being professional coaches. By my guess, some twenty five thousand have gone through training, eleven thousand of them with CoachInc.com and perhaps two to three thousand have become certified. Unfortunately, only about 30% of those certified or trained are supporting themselves as a coach. Most of these coaches are earning less than $30K per year!?
Let me gift you a resource to help you do the same. Just go to http://TinyWebLink-001.com/?pid=2819509 for free advertising & marketing strategies for professionals & entrepreneurs who want to make money & sales.
Difference Between Advertising And Marketing
Whether you simply want to post your profile on FaceBook to gain a little extra exposure or embark on a major advertising campaign, the latest social networking phenomenon offers a number of choices.
Before you begin any marketing or advertising campaign, you should get to know your audience. On FaceBook, the majority of users will be in the 18-25 age range so you will need to appeal to a fairly hip audience. However users over 25 years are the fastest growing segment. Companies are beginning to use the site for networking with existing clients.
Although the jury is still out as to whether FaceBook ads are worth the price tag, there are a number of ways you can advertise on the website.
You can buy traditional banner ads that are placed at the top of pages. Also, you can buy flyers that can be targeted to a particular university, company, or group. These are a way to target a specific audience and can be bought for as little as $5.
You can also buy more subtle advertising that will appear in a user’s news feed. These do not look like advertising and can be effective. But, as users become savvier, they may start ignoring these feeds more often.
If you are not ready to invest in FaceBook advertising and want to explore its potential as a medium for free marketing, there are a number of techniques you can use as well.
By its nature, FaceBook is ideal for word of mouth marketing. You can use the notes feature to write messages that all your friends will receive. You can even have your blog updates posted in your FaceBook notes, and your friends can receive your notes as an RSS feed. These features are just a small sampling of the potential to market your site or product.
One major ideal at FaceBook is the open source movement. In a radical shift, FaceBook opened its code to users for "widget" development. Hundreds of thousands of these widgets have been developed for the user community. If you're up to the task, it could prove very worthwhile to develop your own widgets. Just remember that your widget will need to appeal to a large user base to get noticed.
You can also share audio and video files, send out massive invites to events that you organize, or set up sponsored groups.
FaceBook marketing and advertising is still very much in the "wild west" stage as its growth continues to astonish the most aggressive analysts. If you're debating on whether you should take your business into the social networking realm, FaceBook's massive community should raze your doubts.
Both Jonathan Martin Clark & Jerret Turner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jonathan Martin Clark has sinced written about articles on various topics from Advertising Guide, Personal Growth. Jonathan Clark is a Business Coach who specialises in helping small businesses grow bigger quickly. For more information on his rapid growth programme, go to
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