INVESTMENT is the placing of funds for the purpose of getting some income return and/or an increase in the invested principal. Return in the form of interest constitutes a rental for the use of the money and as such has been socially acceptable for thousands of years; indeed, tablets and inscriptions from ancient Egyptian and at a specified rate was a common business transaction even in those days. The modern world contains many investment media; among them are real estate, life insurance, commodities, bonds, stocks, and savings accounts.



All forms of investment have in common the following characteristics :

1. the amount in-vested, called the principal;

2. the rate of re- turn, usually stated as an annual rate in per cent;

3. the degree of risk;

4. the liquidity, or how quickly the investment may be converted into cash;

5. the capital gain, or increase in the value of the principal, sometimes termed the grown factor.

Assuming a certain principal amount, the other four factors vary widely with the nature of the investment.

In order to achieve high safety and high liquidity, growth and rate of return must be sacrificed. On the other hand should high return or growth be desired, it is equally apparent that some degree of safety and liquidity must be sacrificed. No investment will combine high safety with a high rate of return; these are always in inverse relationship, and it must be borne in mind that this is a basic fact of both savings and investment in general.

If you like to be an investor you must first accumulate funds for investment, and to keep your savings safe must be your first consideration. This will immediately limit the number of media into which such funds may be placed. After you have accumulated an adequate amount, then will be the time to consider whether higher risks are justified.

How much should be the goal before further investment, with attendant higher risks, is attempted? The answer cannot be given in the form of an exact amount, because your total income and expenditures will influence the latter; but most authorities agree that a "nest egg" or "rainy day fund" must first be obtained which is the equivalent of at least three months' salary. After that, further savings may be made for investment at a somewhat higher risk. Thus, if you guard against unforeseen emergencies, a program of investment with some degree of security and peace of mind may be

undertaken. We must emphasize that no short cut should be resorted to here.

Investment for the person with an average income adds up to different steps:

1. A slow accumulation of cash for retirement or as an emergency fund,

2. The built up of an additional fund for investment,

3. using those savings for investments in different areas like stocks, options and/or property.