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Digital Home Theater Amplifier

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A projector is a device that integrates a light source, optics system, electronics and display(s) for the purpose of projecting an image from a computer or video device onto a wall or screen for large image viewing. There are hundreds of products available in the market and they are differentiated by their resolution, performance and features. These devices can be attached to a computer or video device just as you would connect a traditional monitor.



The term "big screen" is used to indicate a TV size larger than 40 inches in diagonal measurement. Until recently these are usually rear-projection screens, although we are seeing more and more flat-panel displays at competitive prices.

The appeal of Rear-Projection TV (RPTV)

There certainly is a great deal of consumer appeal for RPTVs these days. And it's easy to understand. Part of it is due to the simplicity of the product. After all, what could be easier than getting a bigger TV? If you want a larger image with no muss and fuss, it can be purchased from any local big-screen retailer and delivered within a day or two.

Another the appeal of RPTVs is the impression created by big-screen retailers that RPTVs are cheaper than front projection systems.

Clearly there is a market for both types of home theater solutions. From a practical perspective your room size has a lot to do with determining which approach is best for you. If you don't have a large viewing room, a 40" to 60" diagonal TV will probably be plenty. In this case, the rear-projection solution is more practical assuming you can fit the box into the space.

But if you want the large screen cinema experience and your room size will allow it, front projection is the way to go. Front projectors are made to produce screen images in the range of 70" to 120" diagonal or more. Once people realize they can get a picture up to four times the size for the same money as a good RPTV, it opens up a whole new world of entertainment possibilities.

How good is the Rear-Projection TV

As noted above, the advantages of RPTVs are obvious. There is a wide array of products in different sizes and price ranges. There are usually several local showrooms in most areas. And they are simple to buy and install.

However, RPTVs have several limitations that front-projection systems do not. Among them are limited screen size, poor viewing angles, excessive reflections, poor aspect ratio management, and loss of floor space.

Screen size. An obvious difference, but still worth thinking about for a moment. A 100" diagonal front projection screen is four times the surface area of a 50" RPTV. If you want to put real "theater" in your home theater, the projector and movie screen approach delivers it. RPTVs are just big televisions.

Digital Projectors

A digital projector is an electro-optical machine which converts image data from a computer or video source to an image which is then displayed on a distant wall or screen using a lens system. A typical resolution for a portable projector will be the SVGA standard (800×600 pixels), with more expensive devices supporting XGA (1024×768 pixels). The cost of a device is not only determined by its resolution, but also by its brightness. For use in large conference rooms the brightness should be between 1,000 and 4,000 ANSI lumens.

There are four competing digital projection technologies: high intensity CRT, LCD projectors using LCD light gates, Texas Instruments' DLP technology and LCOS or liquid crystal on silicon. In 2004 and 2005, LCD front projection has been enjoying a come-back because of the addition of the dynamic iris which has improved contrast up to the levels of DLP.

There is a genuine market for both RPTVs and projectors for home theater. RPTVs are simple, but they have limitations in screen size and performance. Projectors and screens require some installation work, but once it is done you end up with a more dramatic theater experience.

The bottom line is this: if you are looking at digital RPTVs and your viewing room can accommodate a 90" or 100" screen, don't overlook the possibility of a projector and screen instead. If you can afford a digital RPTV, you can afford a projector. And dollar for dollar the projector will often deliver the maximum "wow" factor for the money invested.
Digital Home Theater Amplifier
Out of Home advertising, hereafter referred to as OOH advertising, is a form of advertising that many businesses already know very well. Basically, it is a form of advertising that appeals to the average consumer when they are out of their house. This means that it is not television or radio commercials or internet advertisements. It is billboards and ad space purchased on walls and at public locations.

Digital OOH advertising is something that does the exact same thing, but basically just takes it to the modern era. Rather than having a static advertisement, you can have a digital advertisement. There are many places in public nowadays that can play commercials, so you can use your television commercial out of the house to actually appeal to people. This is just one example of the wide world of digital OOH advertising that is available out there for the smart business marketer.

Utilizing Digital OOH

A lot of people think that when a new way of doing something comes along, people automatically have to pay homage to that particular way of doing something. The truth of the matter is that people do not have to pay homage to that particular way of doing something. It is a business choice. There is no point in getting enamoured of something like digital OOH unless you are willing to go through it all and do it in a way that actually benefits your business. If you are just going to do it for the sake of doing it, there is no point in really doing it to begin with.

This is confusing, so an example is best. Suppose that you are already doing OOH billboard advertising and it is going great for you. All of a sudden, your city creates a beautiful square that is surrounded with plasma screens. Plasma screens will give you an opportunity for digital OOH advertising. Should you take that opportunity or should you let it slide in favour of keeping at it with your current campaigns?

The easy answer is that you should stick with the billboard if it is working well for you. The medium answer is that you should try out the OOH plasma advertisements through the digital commercials that you have and see how they do. The hard answer is that you should switch entirely if you think that the plasma screens can really up the ante as far as your advertising returns are concerned.

You will notice that none of those three answers refer to switching to digital OOH for the sake of advertising in digital OOH media. And in the end, that is what is meant by not doing it for the sake of doing it.

Final Thoughts

Utilizing digital OOH can really benefit you if you use it in the way mentioned above. It can give you better campaign returns through higher exposure and more interesting advertising media. However, that is not necessarily going to be better than a highly effective standard OOH campaign.
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About Author
Both Mitch Medford & Amy Nutt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mitch Medford has sinced written about articles on various topics from Computers and The Internet, Entertainment Guide and Computers and The Internet. . Mitch Medford's top article generates over 550000 views. to your Favourites.

Amy Nutt has sinced written about articles on various topics from Culture and Society, Recreation and Sports and Women. We offer intelligent and strategic digital planning and
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